7777 gaming continues European push with Finnplay deal

• Finnplay and 7777 gaming have put pen to paper on a new content agreement
• The latter’s entire portfolio of games will reach new players via Finnplay’s integrated platform
• Executives at Finnplay and 7777 gaming speak with excitement about the new alliance

Complementing its European expansion, 7777 gaming, the fast-growing online casino games provider, announced a new partnership.

This week, the company confirmed it joined forces with the iGaming platform provider from the Nordics, Finnplay.

Finnplay integrates 7777 gaming’s portfolio

Under the terms of the new alliance, 7777 gaming agreed to deliver its entire portfolio of games.

As a result, Finnplay customers will be able to tap into hit games from the online casino games studio, including proven hits and engaging titles that stand out with unique mechanics.

Per the agreement, 7777 gaming’s content is seamlessly integrated into Finnplay’s fully integrated platform.

The collaboration strengthens Finnplay as it bolsters the portfolio of games it offers to partners in regulated markets.

At the same time, the deal complements 7777 gaming’s reach, enabling its quality games to engage with new audiences.

This major agreement also reaffirms the online casino games provider’s leadership role as a reliable supplier of content for the sector.

Earlier this year, 7777 gaming was shortlisted in four categories for the EGR B2B Awards 2026.

7777 gaming’s portfolio strengthens Finnplay’s offering

Brian Forth, Finnplay’s Commercial Director, spoke about the importance of the new deal, Casino Guru News learned from a press release.

"Integrating 7777 gaming's portfolio into our platform brings a strong mix of proven performance and diverse gameplay experiences to our operator network," he said.

Moreover, Forth pointed out: "Their content stands out with a clear focus on engaging mechanics and market adaptability, making it a valuable addition across the regulated markets we serve."

Zhana Aleksandrova, 7777 gaming’s Director Business Development for Spain and Latin America, was similarly delighted with the new alliance.

She acknowledged that the agreement with Finnplay represents a major milestone in the company’s expansion in regulated gambling markets.

"Their platform combines flexibility, stability and a strong understanding of operator needs, which aligns perfectly with our approach to delivering scalable and high-performing content," Aleksandrova added.

Finally, the executive pointed out: "Through this collaboration, we are able to bring our portfolio to a wider network of partners while maintaining the quality and performance standards we prioritize."

Thanks to the deal, Finnplay customers will gain access to hit releases from 7777 gaming.

The list includes player-favorite Bell Link Series, as well as proven engaging games like Sugar Star Mania and Cash Transporter, among others.

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