7777 gaming agrees to power Azerlotereya with games

The supplier of iGaming content, 7777 gaming, unveiled a new partnership, bolstering its global presence. The company announced it signed a new groundbreaking content deal with the national lottery company, Azerlotereya. Currently, the lottery company services the gaming community under two brands, Misli and Azerlotereya. Under the terms of the partnership with 7777 gaming, Azerlotereya will deliver thrilling new games for its growing customer base.

The iGaming supplier confirmed that it agreed to supply the lottery company with five customized games. As a result, Azerlotereya customers will soon be able to experience the first batch of titles which will include tailored versions of some of 7777 gaming's most popular games, including Bucks Detective, Lucky Clover, Diamonds of Majesty, Cash 20x and Sea of Treasure.

The aforementioned titles have already proven their popularity in a number of markets across the globe. As one of 7777 gaming's hits, the games offer exceptional experiences, thrilling gameplay, and thanks to the new deal, they will be tailored to match the preferences of Azerlotereya players.

Asya Raykova, 7777 gaming's Account Manager, revealed in a statement that the company is excited to join forces with Azerlotereya. "Crafting custom games is not just our expertise; it's our passion," she added. Finally, Raykova said: "We're eager to bring a fresh and exhilarating gaming experience to Azerlotereya's audience, setting new standards in the digital lottery space."

For more than two decades, Azerlotereya has been offering its services to a growing number of customers. Operating its Misli and Azerlotereya brands, the company is a renowned supplier of sports wagering and lottery services. Per the deal with 7777 gaming, the titles will be available exclusively via Azerlotereya's platform.

Besides the initial batch of five games, 7777 gaming confirmed it plans to deliver further customized titles for Azerlotereya. By the end of 2024, the iGaming supplier will deliver a total of 20 customized games for the leading operator. "Each month, a new, specially crafted game will be added to their collection, offering players a unique and diverse selection," explained 7777 gaming.

Last week, 7777 gaming confirmed a new content agreement with Mr Bit, a leading Bulgarian iGaming and sports betting operator. Under the terms of the strategic deal, Mr Bit gained access to more than 120 of the iGaming supplier's most popular games. As a result, 7777 gaming further propelled its footprint on the Old Continent, reaching new customers with its games that promise thrilling experiences and engaging gameplay.

Image credit: 7777 gaming