7777 gaming agrees to deliver iLottery content for Scientific Games

The provider of digital gaming solutions and content, 7777 gaming, announced a new strategic partnership by teaming up with the global leader in retail and digital lottery games, technology and services, Scientific Games. Details regarding the new collaboration emerged Thursday, with 7777 gaming confirming that it agreed to deliver digital lottery games through the SG Content Hub Partner Program.

Thanks to the collaboration, the iGaming content supplier is expected to significantly expand the reach of its engaging lottery games. At the same time, the partnership complements the growth of Scientific Games' platform, delivering new and engaging selection of titles.

Currently, the SG Content Hub Partner Program offers a wide range of iLottery games from some of the best iGaming studios across the globe. The platform's extensive offering caters to any type of player and features games in different languages, making it suitable for deployment in markets across the globe.

Scientific Games is renowned for the quality of its offering. Currently, the company operates in 50 countries, powering the operations of some 150 lotteries. Ultimately, the collaboration represents a major milestone for 7777 gaming as it paves the way for the significant expansion of the iGaming supplier's iLottery games.

Steve Hickson, Scientific Games' VP of Digital Games, shared his excitement about the recently announced partnership in a statement released on April 24, 2024. He said that the company is thrilled to add another leading provider of quality lottery games to its platform. Moreover, Hickson said: "The addition of 7777 gaming and their fantastic games aligns perfectly with our goal to make a variety of digital lottery content available to existing and new Scientific Games customers." Last but not least, the executive pointed out: "Our SG Content Hub Partner Program is developing at pace as we continue to provide our customers with frictionless access to the very best content in the industry."

Elena Shaterova, 7777 gaming's Chief Commercial Officer, was just as delighted about the latest deal. She explained that the collaboration with Scientific Games marks an important milestone for 7777 gaming. Shaterova added that the latest deal recognizes the company's leadership position of a provider of digital lottery solutions. "Through this collaboration, we are poised to deliver unparalleled gaming experiences to players worldwide, driving innovation and growth in the lottery industry," explained Shaterova in conclusion.

In March, 7777 gaming expanded to several MGA markets after teaming up with the leading operator, Condor Gaming.

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