BetMGM teams up with famous actor Jon Hamm for new football season campaign

• The legendary award-winning actor, Jon Hamm, is starring in a new football season campaign by BetMGM
• The new campaign, "It Happens Here," was created by BetMGM in collaboration with CAPE
• Engaging ads, featuring Jon Hamm, invite players to the exclusive Legends Lounge

In anticipation of the upcoming football season, BetMGM, the leading sports betting and iGaming operator, unveiled a new engaging campaign in collaboration with the award-winning actor, Jon Hamm.

BetMGM rolls out"It Happens Here" campaign

Details regarding the new collaboration, part of BetMGM’s new campaign "It Happens Here," emerged Monday.

The leading iGaming and betting operator confirmed that the new and exciting campaign was developed with the independent creative agency CAPE.

"It Happens Here" continues a successful collaboration between CAPE and BetMGM after the duo previously produced "Mullet Over," a responsible gambling campaign, as well as the popular "Lucky Doe" spot for Borgata Online.

Building on this success, "It Happens Here" elevates the excitement further, considering the activation features the EMMY Award-and Golden Globe Award-winning actor Jon Hamm.

The campaign represents the next chapter of BetMGM’s "Make It Legendary" platform and highlights the operator’s dedication to deliver supreme experiences across online gambling and sports betting, while offering engaging rewards, entertaining experiences and fandom, all within a single destination.

The creative campaign highlights BetMGM's dedication to delivering engaging experiences

Per the new collaboration, Jon Hamm will be featured in four new multi-channel spots, bringing his signature charisma and wit.

The award-winning actor will invite viewers into the Legends Lounge, a dedicated immersive setting that fuses the energy of casino and sportsbook, hints at the exclusivity of a speakeasy and the excitement and entertainment of Las Vegas.

In a press release, BetMGM confirmed that the Legends Lounge was specifically constructed for the shoot, and the operator plans to bring this concept to life for future engaging experiences and activations.

BetMGM’s newest campaign marked its debut with the release of "Raise the Stakes" spot, uncovering the brand-new Legends Lounge.

Additional ads are expected to appear on TV, social and digital channels and via BetMGM properties throughout the football season.

Matt Prevost, BetMGM’s Chief Revenue Officer, spoke with excitement about the launch of "It Happens Here."

"As we enter the most exciting time of year for our players, we wanted to create a campaign that feels distinctly BetMGM while tapping into MGM Resorts' entertainment legacy," he explained.

"With Jon's magnetic charm and CAPE's creative vision, 'It Happens Here' ties together the breadth of experiences we offer in a way that's unmistakably BetMGM," Prevost said in conclusion.

Image credit: BetMGM