Bet365, which recently expanded in West Virginia and Washington, D.C., has announced another major coup just in time for the NFL Season, with the launch of "The Matchup," a new weekly video podcast hosted by former Super Bowl Champions Chris Harris Jr. and Emmanuel Sanders.
The podcast is part of a growing trend for sportsbooks to leverage the expertise of established sports insiders who go on to share their opinions about the sports that they themselves have conquered, offering sports fans and bettors a unique perspective.
The Matchup has already aired on Thursday, September 10, with new episodes released weekly, both in video and audio format. The production is available on YouTube, Apple Podcasts, and Spotify.
Besides sharing their own two cents, Harris and Sanders will invite prominent guests with a firm grasp of NFL dynamics and discuss NFL matchups, talk about league news, and more.
"Every great football conversation starts with a matchup—who has the edge, what everyone is overlooking, and what could change the game. Emmanuel and I have experienced the game from different perspectives, and we want the audience to feel like they are part of the conversation and leave every episode knowing more about the week ahead," Harris Jr. added.
Sanders was similarly pleased with the opportunity to be part of the podcast, and said that he was looking to engage in honest conversation about teams, players, and storylines that matter the most to football fans.
Bet365 Head of Development, Trip Stoddard, also leaned in on the new podcast and what it meant to be for NFL fans - credible insights, entertaining conversations, and a sharper perspective on the game.
"Original programming like this helps us build a deeper relationship with football audiences as we work toward becoming the top betting platform for U.S. bettors," he noted.
Bet365 has recently launched in West Virginia and Washington, D.C., in pursuit of a large North American and U.S. footprint, and just in time for the new NFL season.
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