Sona Tunyan: "A new groundbreaking 18Peaches game is coming at the end of Q1"

During ICE Barcelona 2026, Casino Guru News sat down with Sona Tunyan, Sales Team Lead at 18Peaches, to talk about why brand presence, flexibility, and people-first culture turned this "young" studio into a magnet for talent and partners across multiple regulated markets.

​In the conversation with Tunyan, listeners will find out why region‑specific content is non‑negotiable, how authentic use of symbols and colors helps 18Peaches win over Asian and other local markets, and why sweepstakes‑friendly features and multi‑currency support are becoming key for operators worldwide.

18Peaches is keen on differentiating its offer, and it achieves this through experience and immersiveness, which are built into the studio’s products, creating games that players feel aren’t rushed and games that players repeatedly want to return to.

Regulation and localization are core pillars of what 18Peaches does as well, with regulation serving as a way to build trust with players and inspire trust that the products they get are worthwhile.

Tunyan believes that personalization is an indispensable part of the studio’s journey into important markets, such as the wider Asian region.

Speaking of experience, Tunyan has spent eight years in Asia, absorbing the culture, mindset, and lifestyle of local people and communities, understanding that for a product in iGaming to succeed locally, it needs to respect these social tenets in the first place.

Tunyan states the facts outright: A studio cannot enter the Asian market, relying on generic content. Another important factor of success is whether Asian players experience a product that is similar in terms of symbols and cultural significance.

For Asian players, familiarity matters, Tunyan argues. Specific symbols matter, whether they are Bamboos, Dragons, or Pandas. It goes beyond this flat-out symbology, however, with colors and combinations of colors similarly important.

Essentially, it’s about making the players comfortable and making them want to come back and play more, Tunyan explains. This practice is not unique to Asia, though, as 18Peaches has been applying the same attention to cultural detail across other markets, including Latin America.

Tunyan highlighted the company’s recent success at the International iGaming Awards and the European iGaming Awards.

The full conversation with Tunyan is well worth watching in its entirety via the link provided. For more similar conversations, head over to Casino Guru News’ official YouTube channel.

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