All Things Gambling: Benefits vs Risks of Casino Streaming
The latest episode of the All Things Gambling webinar series focuses on the emerging trend of casino streaming, and the benefits versus risks therein. Embraced as an novel marketing strategy, casinos are rushing to bring in popular community figureheads who can leverage their popularity with audiences to enhance the brand-building efforts launched by companies in the sector.
Today, Casino Guru sits down with several professionals who can weigh in on how effective this strategy is, and whether it properly addresses the risks that casino influencer marketing could pose to consumers.
We have the pleasure of being joined by a top crop of sector leaders, including Anna Zhukova, Influencer Marketing Team Lead in the iGaming industry at Famesters, who manages large-scale influencer marketing campaigns for numerous companies in the sector, and Roy AKA Spintwix, Casino Streamer and Founder of CasinoRing.com.
The conversation is also joined by Šimon Vincze, Casino Guru's Head of Sustainable & Safer Gambling, who weighs in on the importance of protecting consumers and helping companies stay in touch with how an industry should behave when it comes to responsible marketing.
This is all the more important now that the American Gaming Association has launched its first RG-IES, a Responsible Gambling Intervention Effectiveness Scale, which essentially gauges whether marketing communications by gambling companies are hitting the mark.
The episode, of course, also answers the big questions that companies may have about how they can leverage casino streaming to build strong brand awareness and connect with audiences on a level that has previously not been explored.
However, before a brand plunges into this exciting new opportunity, some questions need answering. What makes casino streaming successful? How important is influencer marketing to all of this? And what are the streamers’ obligations to promote gambling products responsibly?
These and other interesting topics wait for you in our conversation with this trio of experts.
Image credit: Casino Guru News
Katya Machuganova: “A successful slot is defined by its ability to capture players' attention – and keep it”
Dr. Jennifer Shatley: “There is a misinterpretation that RG programs are only for those who experienced problem gambling”
Jody Bechtold: “No one can become certified by simply attending a training”
Terry Igesund: "Breathing new life into Immortal Romance"
Kenneth C. Wilbur: “We need good research and solid data to sort things out.”
Sam DeMello: “At the end of the day, nobody wants to experience gambling harm”
Rosalind Baker-Frampton: “Removing the financial barrier to treatment is a huge step forward”
Martin Collins: “Gamification and personalization allow us to take on Netflix and TikTok”
Alexandra Breinig: "Regulation on bonuses led to true player engagement strategies"
Evgeny Prozorov: "Players see large prizes on the screen and want to win them"
