Ilya Machavariani is one of the founders of 4H Agency and holds the position of Senior Partner and the CEO of the Agency. Prior to founding 4H Agency, Ilya was heading up the Eastern European Gambling Practice at the largest international law firm in the world. This experience has enabled him to advise the whole spectrum of the Agency's clients: from global publicly listed gambling groups to startups.

With extensive 10+ years' background in business and legal consulting, Ilya advises clients of the Agency on a complete range of gambling-related issues — expanding into new markets, obtaining gambling licenses, acquiring new PSPs, restructuring gambling operations and product and much more.

Ilya is a renowned speaker and author for many industry-wide media outlets as well as regular advisor to the governments and public institutions around the globe.