Yggdrasil joins Hub88 as the supplier expands its reach

• Yggdrasil has joined forces with Hub88 to boost its content footprint
• The company is bringing its acclaimed proprietary feature as part of Hub88’s aggregation offer
• Both companies welcome the opportunity to grow their respective reach with audiences

Yggdrasil has become the latest online slot supplier to join Hub88 and boost its global reach through the latter’s ecosystem of partner operators and through its dedicated aggregation platform.

Yggdrasil gets major content reach boost with Hub88’s aggregation platform

At a time when aggregation models are used to deploy thousands of games, Yggdrasil’s decision to join forces with Hub88 gives the supplier an immediate filip.

Thanks to this new tie-up, the company will now strengthen its reach for core titles such as the Vikings GO series, as well as the Valley of the Gods and Raptor 2 DoubleMax games.

Apart from that, Yggdrasil is bringing a portfolio of highly original and impactful game mechanics that the company has been building and marketing over the past decade, and which have drawn significant interest from gaming audiences.

Among those are such proprietary mechanics as MultiMax, BltLock, LightningLines, DoubleMax, and GigaBlox.

Integrating proprietary mechanics and player-favorite games

The partnership was welcomed by both Hub88 Head of Supplier Relations Jessica Inglott, who argued that it constituted a meaningful opportunity for the companies to strengthen their respective footprints.

"Its catalogue is recognised across the industry for combining premium production quality with innovative mechanics and proven player appeal, making it a strong addition to our content offering. We're delighted to welcome Yggdrasil to the Hub88 platform," Inglott said.

A similar sentiment was shared by Yggdrasil Gaming Regional Manager for the BalkansPauline Ostrzycka: "This partnership marks another exciting milestone for Yggdrasil. By joining the Hub88 platform, we're making our portfolio available to even more operators and players around the world.

"Hub88 has built an excellent reputation for delivering premium content efficiently, making them a natural partner as we continue expanding our global footprint," she wrappe dup.

Image credit: Yggdrasil