Yggdrasil grows global reach via Vyking content deal

• Yggdrasil and Vyking have put pen to paper for a new content agreement
• The former agreed to deliver its complete portfolio of games to the latter, expanding its casino games aggregation platform
• The alliance is expected to benefit the two companies, delivering value and growth opportunities

The fast-growing iGaming platform provider and casino games aggregator, Vyking, continues to expand its portfolio of partners.

Last week, the company announced it had joined forces with the provider of engaging and distinctive casino games, Yggdrasil.

Hit games from Yggdrasil will reach new customers in Europe, Africa and Asia

Under the terms of the new content alliance, Vyking expanded its casino aggregation platform, enabling Yggdrasil's games to reach new players in markets across Europe, Asia, as well as Africa.

Per the deal, Yggdrasil's full portfolio becomes available to online casino brands powered by Vyking.

As a result, proven hit games, top-performers and hit releases from the popular online casino games studio will engage with new audiences.

The alliance covers titles powered by Yggdrasil's Game Engagement Mechanics (GEMs), as well as a complete catalogue of more than 20 YGG Masters Studios games.

Ultimately, thanks to the new alliance, Vyking taps into a decade of proven slot experience and innovation, enabling its partners to expand their offering with thrilling titles.

The latest agreement complements the offering available to Vyking customers, providing new growth opportunities in existing and emerging markets.

At the same time, the alliance strengthens the company's aggregation platform, which already offers a suite of premium engagement tools and content.

Vyking is the perfect partner for Yggdrasil

Joe Kadala, Yggdrasil's Chief Commercial Officer, spoke with excitement about the new deal, Casino Guru News learned from a press release.

"Through this deal with Vyking we are able to reach an even wider audience, introducing our games to their network in numerous key markets," he explained.

Moreover, Kadala pointed out: "As a well-established supplier, we are always looking for like-minded businesses who can ensure we deliver on our mission to bring the best entertainment to players around the world, and Vyking is the perfect partner."

Franz Gerhart, Vyking's CEO, was similarly delighted, revealing that the company is thrilled to ink this important agreement.

"Yggdrasil brings a well-known, high-quality portfolio and a steady pipeline of upcoming innovations that fit perfectly with our platform philosophy," the executive added.

Finally, Gerhart acknowledged that the alliance brings great value for Vyking's partners, thanks to more than 120 distinct games from Yggdrasil and additional content part of the company's Masters Platform.

Image credit: Vyking