Yggdrasil breaks ground in the US with Caesars, targets NJ and MI

• Yggdrasil marks historic launch in the United States with Caesars Entertainment in Michigan and New Jersey
• The content partnership will cover multiple brands, including Caesars Palace Online Casino, Caesars Sportsbook & Casino and Horseshoe Online Casino
• Yggdrasil has been focusing on building bespoke and audience-specific games, leaving the one-size-fits-all approach behind

Yggdrasil, one of the most influential and well-known suppliers of original and high-performingonline casino games, has made a pivot towards the market in the United States, with the company signing a content partnership with Caesars Entertainment.

Yggdrasil launches in two states at once in the US, major company milestone

The partnership covers the iGaming markets in Michigan and New Jersey, where the company will be delivering its first titles across several websites operated by the licensed operator, including Caesars Palace Online Casino, Caesars Sportsbook & Casino, as well as Horseshoe Online Casino.

Among the titles being released locally are such blockbuster and all-time favorites as Valley of the Gods, which will be testing the waters in the US market. The game, which was introduced in 2017, is one of the best-performing titles by the studio, and it has been building up its presence steadily.

YggdrasilHead of Region LATAM & USA, Aurora Armaro, has welcomed this news and the development, happy to see the studio launch in the highly lucrative market and deliver some of its best games locally, including the Ancient Egypt-inspired 5x5 slot game.

"Launching our first game in the United States with one of the industry’s strongest operators represents a major milestone for Yggdrasil. We see this partnership as the first of many opportunities to bring premium content to players across the North American market," Armaro explained.

Caesars Digital VP ofOnline Gaming Ricardo Cornejo Rivas was similarly pleased with the developments and welcomed the opportunity to see the company sign up with a prominent new supplier in the operator’s latest bid to strengthen its content footprint and offer better products to players.

Delivering bespoke games as market becomes more competitive

"This partnership reinforces our commitment to bringing players fresh and entertaining gaming experiences across our online casino platforms. We're proud to introduce Yggdrasil's innovative content to players in Michigan and New Jersey and look forward to building a strong and successful partnership together," Rivas added.

Yggdrasil has been focusing on designing games that break with tradition and are focused on driving commercial results while engaging with particular audiences.

In a recent interview with Casino Guru News, Yggdrasil's Olga Degtiareva, Regional Manager Germany & CIS, said that scale and building specific titles rather than resorting to one-size-fits-all is the new reality in game development.

Image credit: Yggdrasil