WA.Technology signs new partnership with Fans United

The fast-growing iGaming content and solutions provider, WA.Technology, announced an important partnership by teaming up with the leading provider of fan engagement solutions catering to the entertainment and sports industries, Fans United. Details regarding the new collaboration emerged this week and under the deal, WA.Technology will strengthen WA.Fantasy, its specialized fantasy brand. Under the terms of the new deal, WA.Technology will tap into Fans United's expertise, bolstering its fantasy brand with engaging activations.

Per the latest agreement, Fans United agreed to deliver exciting interactive activations such as player ratings, trivia and prediction games, boosting the experiences for WA.Fantasy's players. Moreover, the collaboration is expected to boost not only customer engagement but player acquisition and retention as well.

Ultimately, WA.Technology seeks to elevate its brand thanks to the partnership with Fans United. At the same time, the company anticipates delivering exceptional experiences for WA.Fantasy players who are undoubtedly going to benefit from Fans United's expertise and engaging activations.

Stilian Shishkov, Fans United's CEO, revealed in a statement that the company is thrilled to join forces with WA.Technology. "First-party data from highly engaged users is fundamental to any successful digital business nowadays," he explained.

Additionally, Shishkov said that this partnership will bring immersive and dynamic betting experiences. Finally, he pointed out: "We look forward to working closely with WA.Technology to deliver unparalleled solutions to our mutual clients."

Tim Scoffham, WA.Technology's CEO, was similarly delighted and added that the company's collaboration with Fans United underlines its commitment to boosting customer experiences for WA.Fantasy's clients. "This strategic alliance enables us to enhance and broaden our fantasy offerings, ensuring our clients and their end-users can access the latest and most innovative technology for an existing user experience," he added.

Paolo Bazzocchi, WA.Technology's CIO, pointed out: "We are delighted to partner with Fans United, which is by far the best engagement and gamification platform I have ever seen." Last but not least, he said: "Our operators will be able to create appealing propositions to entertain their existing customers and to attract new ones. I believe this could be a game changer in the industry."

Currently, WA.Technology is renowned for its managed services powered by industry experts, as well as engaging iGaming solutions and products. The company continues to grow its footprint within the global gambling vertical and its collaboration with Fans United will help it solidify its position as a leading supplier for the sector.

Image credit: WA.Technology