SPRIBE deepens UFC ties with Arman Tsarukyan partnership

• SPRIBE teams up with UFC star Arman Tsarukyan to spearhead various activations over the next 12 months
• This is the latest prominent MMA fighter to have joined the highly celebrated iGaming provider
• Last week, SPRIBE also introduced Nina Drama, a famed UFC interviewer, as its latest ambassador

The acclaimed provider of the world-beating crash-style game, Aviator, has teamed up with a new UFC lightweight star, Arman Tsarukyan.

As a result of this partnership, Spribe, which already has a deal in place with the Ultimate FightingChampionship, will continue to deepen its ties with the organization, individual fighters, and MMA personalities.

Tsarukyan is joining Aviator for several high-profile campaigns, an official press statement confirms, which will unfold over the next 12 months. Spribe has celebrated Tsarukyan’s fighting style, equating it to Aviator’s own explosive style and gripping gameplay.

Spribe’s Aviator game is proving huge success

Aviator now has a user base of over 60m monthly players, and Spribe has celebrated this achievement itself. With 400,000 bets placed every minute, and 5,500 online casinos supporting the game, Aviator has a true globe-trotting profile.

Tsarukyan has welcomed the opportunity to join Aviator and Spribe alongside other prominent UFC and MMA figures, among whom are Alex Pereira, Johnny Walker, andMerab Dvalishvili.

UFC athlete and Aviator brand ambassador Arman Tsarukyan has welcomed the opportunity to be among the faces of the company and its core product.

"Nothing beats the thrill of stepping into the Octagon on FightNight, but strapping in a taking flight with Aviator comes close," Tsarukyan said, sharing his own pleasure with the game.

"The SPRIBE team has some great campaigns in the works, and I’m looking forward to spreading the word about Aviator to my fans across the world," he added, acknowledging that this partnership was an opportunity to connect with fans worldwide.

Last week, Spribe teamed up with UFC interviewer Nina Drama, bringing her on board as one of the brand’s ambassadors, continuing in the company’s ongoing relationship with various MMA figures.

Image credit: Spribe