Sporttrade continues US expansion, rolls out app in Colorado

The Philadelphia-based sports betting operator, Sporttrade, continues to expand its presence in the United States after confirming a launch in a new state. The company revealed Tuesday that its Sporttrade betting app launched in Colorado. This marks the second US state where the leading betting app is available. The launch was completed together with Sporttrade's strategic partner, GF Gaming, a statement reveals.

Ultimately, Sporttrade vows to offer a product that stands out with fairness and differentiates itself from the competition. Thanks to the launch, eligible sports bettors will be able to access the popular betting app. The launch in Colorado marks a strategic move for the sports betting operator, considering the immense potential of the regulated gambling market in the state.

Colorado legalized sports betting back in November 2019. Then, in May and in June 2020 the state launched its online and retail sports betting markets. Since then, the betting market in the state has been growing constantly and has seen more than $12 billion in betting handle. This reaffirms the importance of the jurisdiction for Sporttrade and the potential for its expansion in the state. Entering the regulated gambling market in Colorado, the betting operator promises to deliver impressive liquidity, better odds and elevated in-play experiences.

Last year, Sporttrade was the first US sports betting operator to fuse zero delays for in-play markets along with extremely high uptime. This achievement is a testament to the scalability, innovation and dedication of the operator to deliver supreme experiences.

Roger Brown, GF Gaming and Easy Street Casino's General Manager, commented: "Having seen what Sporttrade has already achieved with its innovative and successful launch in New Jersey, we firmly believe that the brand and platform make for an ideal partnership for us in Colorado." Finally, he pointed out: "Providing a better odds experience for the player is what GF Gaming has always been about, and Sporttrade brings that same priority to the sports betting market in Colorado."

Alex Kane, Sporttrade's Founder and CEO, added: "Today we're privileged to introduce the Sporttrade experience in Colorado." Moreover, he pointed out: "Our launch today proves that Sporttrade can operate in any jurisdiction, with the same great features our customers have come to know us for; instant in-play betting, great prices, awesome liquidity, and the ability to always trade in and out of bets at fair value."

Kane praised the best in-play experience that Sporttrade's product offers and explained that it stands out from the competition. He thanked the gambling regulator in Colorado, the Colorado Division of Gaming for their support that enabled the company to launch its sports betting app. Last but not least, Kane thanked Sporttrade's dedicated employees, investors and advisors.

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