Spinomenal continues Italian expansion with 888 partnership

The leading provider of content, powering online gambling operators across the globe, Spinomenal, announced a new deal, bolstering its presence in Italy. The company confirmed Monday it joined forces with 888 Italy, agreeing to deliver games for the operator in the European country. The delivery of quality games from the leading iGaming supplier will be facilitated via Fusion, Pariplay's aggregation platform.

Under the terms of the new collaboration, players of 888 Italy will be able to enjoy a wide range of quality games from Spinomenal. The partnership will deliver hit games such as Book of Demi Gods 2, Egyptian Rebirth and Majestic King. Moreover, new players are going to enjoy many other hit games from Spinomenal that have already proven their popularity in a number of markets across the globe.

Valerio Miccio, the Head of Commercial for William Hill/888 Italy, shared his excitement about the new collaboration. In a statement, he revealed that the company has been observing Spinomenal's growth in Italy ever since its market debut dating back to last summer. Finally, Miccio said: "Once we realized Spinomenal’s best titles had an amazing impact, we decided to enhance our games portfolio on 888casino.it, providing our players with an even more fulfilling online casino experience."

Lior Shvartz, Spinomenal's CEO, was just as excited about the latest partnership. He said that the Italian market represents an important vertical for the company in its 2024 plans for expansion. Additionally, Shvartz said that it is exciting for Spinomenal to solidify its presence in the country via a long-term partner such as 888. Last but not least, Shvartz said: "Here in Italy, 888 has quickly become a leading force in the market where we know our games will be given the perfect platform."

As noted, Spinomenal debuted in the Italian regulated gambling market last summer. Its entry reaffirmed the iGaming supplier's growing presence across Europe and comes after the company has already established operations in strategic markets, including Sweden, Romania and the UK. In addition to the aforementioned markets, the company continues to expand in Spain, as well as Malta, among other markets where its quality content enjoys success.

The deal with 888 Italy comes on the heels of another deal in the European country. Earlier this month, Spinomenal inked another deal, agreeing to supply games for Eurobet Italy, Entain Group's leading operator. As a result, new players in Italy gained access to the iGaming supplier's fan-favorite games.

Image credit: Spinomenal