Snoop Dogg joins crypto casino Roobet

The world of casino entertainment is about to be transformed in a big way. Snoop Dogg, the author of memorable rap hits such as "Drop It Like It’s Hot," "Lay Low" and "Life of da Party," has teamed up with Roobet, a prominent crypto casino.

The music legend has been fittingly appointed as "Chief Ganjaroo" at Roobet, the company said in a press release. Snoop will also be working with Raw Entertainment, Roobet’s parent company. According to Roobet, this is a seminal development in the company’s history which will have transformative effects on the entertainment industry.

Snoop has not been brought on board by chance, either. The rapper has been grabbing headlines with his involvement in metaverse and web3 projects. Doggy Dog dropped a bomb when he revealed that he is actually the man behind the enigmatic NFT collector pseudonym Cozomo de' Medici in 2021, and he drove property prices in the metaverse as people competed to purchase virtual land in the vicinity of his own digital dwellings.

One individual happily paid $450,000 to be Snoop’s virtual neighbor in 2022. Now, though, Snoop has his gaze firmly fixed on Roobet. Commenting on this new opportunity, the music superstar said that he had been a "kangaroo" this entire time, and added that the partnership just felt natural.

"We're going to blaze a trail for the future of online entertainment," Snoop added, saying that Roobet and him would change the game and do it better than it’s ever been done before.

Roobet co-founder Matt Duea was similarly excited about this opportunity. He explained that Roobet has been firmly focused on innovating entertainment from day one, something that will now be possible thanks to this new link-up with Snoop, whom Duea described as a "real visionary."

"With Snoop by our side, the future of digital entertainment is looking brighter than ever. Get ready," he effused. Snoop’s own experience with online entertainment projects will make him an important addition to Roobet’s strategic and marketing efforts. Not only is Snoop one of the most recognizable names in the history of music – he is similarly well-versed in how digital entertainment works as attested by his previous rather ambitious ventures into non-fungible token space and metaverse.

Snoop is similarly confident in his own ability to influence projects and make them pop. "You already know what happens when the Dogg is on it," he teased in the official statement. Roobet’s own commitment to blockchain technology and web3 makes this partnership a well-thought-through future-proof decision.

Image credit: Roobet