SBC and Gaming News Canada team up for gaming and betting in NA

Gaming News Canada, a leading publication covering the gambling industry, and SBC, a prominent host of global events and a media company, have announced a new groundbreaking partnership that focuses on SBC’s sports betting and iGaming events held across the United States and Canada.

SBC’s strong focus on the North American gambling market has led to the forging of a new partnership that is aimed to help get a better read of the market but also to raise awareness for the SBC brand industry-impacting work in the region.

Gaming News Canada is a B2B media division by Parleh Media Group, and it covers the gaming industry and sports betting developments. This partnership is struck ahead of two important events on the calendar, to wit the SBC Summit North America in New Jersey slated for May 9 and May 11, and the Canadian Gaming Summit in Toronto, scheduled for June 13 and June 15.

Parleh Media Group provides news and developments through its dedicated biweekly newsletter which was introduced in February 2021. The newsletter covers all major developments from the sports betting and gaming market in North America and is proving an important source of information for general readers and industry professionals.

Gaming News Canada Editor-in-Chief Steve McAllister welcomed the opportunity to team up with SBC and what it means for the publication but also the gaming industry in general:

"Today’s announcement not only aligns Parleh Media Group with one of the best-known events and media companies in the industry but will provide us with access to leaders across the business and opportunities for our team by moderating and lending the expertise of our people to panels at both the North American and Canadian summits."

Parleh Media Group Founder and CEO Mark Silver was similarly pleased with the development and he hailed the chance to be working closely with SBC. Silver was pleased that Canadian Gaming News will help SBC at a time when the event organizer is helping set up the Canadian Gaming Summit.

SBC VP of Marketing Cristian Robalino was excited to welcome the media company for 2023. He assured that the decision was well-motivated as SBC has been following Parleh’s growth and operations and have been impressed with the results achieved so far.

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