RelaxGaming has expanded its content footprint with yet another prominent brand in the face of BetMGM in Pennsylvania. This new tie-up is based on the company’s dedicated RLX Gaming studio.
Relax Gaming, which has long been providing aggregation content services for the North American market and has deployed a variety of top-tier online slots for casinos across the United States and Canada, is pushing with its own RLX Gaming brand. Among the titles that are now available to players are:
Following a go-ahead and a license from the Pennsylvania Gambling Commission Board, RLX Gaming is now a fully-fledged entity that can push forward in the Keystone State and get a firmer foothold in the fast-evolving market, allowing it to expand.
RLX Gaming first launched in New Jersey in December2023, and has since been committed to bringing more original content to other iGaming markets. Among the next targets are West Virginia and Michigan, with more surely to come.
Commenting on the fresh opportunity to see his company establish a toehold in the Keystone State, RLX Gaming CEO Martin Stålros did not hold back, arguing that he was absolutely excited to see this development take shape.
He pointed out that Pennsylvania is a second market for the duo, with BetMGM and RLX Gaming previously having launched in New Jersey together, and adding that the supplier was on a growth trajectory for 2024 in the United States.
RLX Gaming Chief Regulatory Officer Alexia Smilovic Ronde was similarly encouraged by the development, arguing that the deal was a seminal milestone in the company’s strategy as part of its broader vision for the North American regulated market.
"The interim authorisation process with PGCB was completed in the space of a few months and is a testimony to our capacity in securing fast time to market in a complex environment and we are delighted that we are now ready to go live within the state," Ronde explained.
As for BetMGM, the brand was similarly pleased with what has been achieved. BetMGM VP of Gaming Product & Content, Liver Bartlett, said that it was a privilege to bring more of Relax Gaming and RLX Gaming’s titles to the United States.
Image credit: Relax Gaming