Relax Gaming doubles down in Greece with Betsson

Relax Gaming, a prominent developer of iGaming content and aggregation service, has expanded further into the Greek online casino market with Betsson. Thanks to this new collaboration with the prominent operator, Relax Gaming will bring an array of its in-house and third-party games and make them available to even more players in Greece.

This new partnership comes on the heels of a similar arrangement with Novibet, another prominent operator with an established local footprint. Relax Gaming has been similarly on a tear, strengthening its presence in Greece as it also obtained a B2B supplier license from Spelinspektionen in Sweden, giving the company a strong foothold in the European regulated market.

Betsson has been present in the Greek market for the past two years and has established a strong rapport with local players who have been keen to play high-quality games. Betsson audiences will now have the opportunity to experience spot-on and worthwhile games by Relax, including its best-performing titles, such as Money Train, Iron Bank and Temple Tumble Megaways.

Betsson and its players will also benefit from a range of other games brought around by Relax Gaming’s Silver Bullet and Powered By Relax partners. Commenting on this opportunity, Relax Gaming Chief Commercial Officer Nadiya Attard hailed the opportunity to launch with a prominent brand such as Betsson on the Greek market:

"Partnering with them in Greece where they already possess a strong understanding of the audience will be a huge benefit to us as we work to cement our foothold in the market."

Betsson Greece Gaming Manager Anastasios Apostolou was similarly pleased with the opportunity to strengthen Betsson.gr's domain with an array of player-favorite and engaging games that are now available to local audiences. These games, said Apostolou, would cater to players and help Betsson continue to build up its profile.

Relax Gaming has been expanding its offering of slot games over the past weeks, with the company launching the Banana Town Dream Drop and Wild Hike recently. Relax Gaming obtained an official license from the Hellenic Gaming Commission at the beginning of 2023.

Image credit: Relax Gaming