HomeGambling IndustryPragmatic Play inks content deal with Betara in Peru

Pragmatic Play inks content deal with Betara in Peru

3 min. read

The growing provider of engaging content for the iGaming industry, Pragmatic Play, unveiled details regarding a new partnership that allowed the company to expand further its footprint in Latin America. Earlier this week, the leading developer of games revealed it joined forces with Betara, a popular gambling operator in Peru.

Joining forces with the Peruvian operator, Pragmatic Play agreed to deliver its portfolio of content. As a result, Betara's customers will be able to experience engaging and high-quality games that deliver unique themes and mechanics. The new deal will help significantly strengthen Betara's offering while bringing globally-recognized fan-favorite titles from Pragmatic Play.

Daniel Vargas Aguilar, Betara's Marketing Manager, shared his excitement about the latest collaboration in a statement. He said: "We are delighted to welcome Pragmatic Play's vast multi-vertical array to our platform as we cement our standing in delivering the highest quality online casino experiences to the Peruvian market."

Finally, Aguilar noted: "We anticipate a fantastic reaction from our audience to this new content with Pragmatic Play's award-winning portfolio that has proven a hit with players worldwide."

Per the new partnership, the Peruvian operator will gain access to Pragmatic Play's portfolio of games, including titles from its Virtual Sports, Live Casino and Slots verticals. Thanks to the collaboration, the operator will integrate those games within its platform, delivering new experiences for its growing customer base.

Teaming up with Pragmatic Play, Betara will bring games such as the recent hits Big Bass – Hold & Spinner, as well as Lamp of Infinity. The operator's clients will be able to tap into Virtual Sports products, including horse and greyhound racing and football games that feature quality 3D renderings.

Additional games the operator will benefit from include award-winning slots such as Sugar Rush and Gates of Olympus, among other engaging titles from the leading developer. Within the Live Casino vertical, Pragmatic Play agreed to deliver classic games such as roulette and blackjack, along with innovative hits such as Sweet Bonanza CandyLand.

The collaboration with Betara in Peru brought excitement to Pragmatic Play as well with the company's Vice President of Latin American Operations, Victor Arias, saying: "We're thrilled to take all three Pragmatic Play verticals to new audiences in Peru with our latest partner, Betara." Finally, Arias pointed out: "The strength in our content is crucial in continuing this upwards trajectory as we continuously expand across LatAm."

Recently, Pragmatic Play confirmed it will participate in one of the most-anticipated events for the gambling vertical in the region, the Brazilian iGaming Summit. Besides speaking at and sponsoring the event, the company will also be able to showcase its current and future products.

Image credit: Pragmatic Play

09 Jun 2023
3 min. read
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