Pragmatic Play expands Smart Studio reach in Brazil via Cactus Gaming

• Cactus Gaming and Pragmatic Play strengthened their relationship for the Brazilian regulated gambling market
• The former will power its brands with the delivery of localized games via Pragmatic Play's Smart Studio
• Executives at Cactus Gaming and Pragmatic Play highlight the importance of the deal

Online casino games supplier, Pragmatic Play, maintains a growth trajectory in Latin America.

The company has only recently announced it has strengthened its existing partnership with Cactus Gaming.

Cactus Gaming taps into Pragmatic Play's Smart Studio

Under the terms of the new collaboration, Pragmatic Play agreed to grant Cactus Gaming access to its renowned Smart Studio.

As a result, Cactus Gaming will integrate Smart Studio and supercharge its operations within the Brazilian market.

Pragmatic Play's innovative Smart Studio grants operators branding and customization options thanks to advanced technology.

At the same time, the solution enables iGaming operators to control the gaming environment's design to ensure delivery of premium and engaging casino experiences.

Thiago Garrides, Cactus Gaming's CEO, shared his excitement about the partnership extension with Pragmatic Play, Casino Guru News learned from a press release.

"Pragmatic Play’s products have supported our growth in Brazil, enabling us to carve a strong market position," he said.

Moreover, Garrides pointed out: "Now that Smart Studio is live, we’re confident it will allow us to further develop our casino portfolio and offer the best possible experiences to our customers."

Pragmatic Play is delighted to power Cactus Gaming's Brazilian growth

Thanks to the new alliance, Cactus Gaming will deliver a range of best-in-class live dealer games to its growing player base.

The operator's brands across the Brazilian market will deliver localized live casino games like Blackjack, Baccarat and Roulette, among others, proven to boost retention, engagement and long-term customer value.

Victor Arias, VP of LatAm at ARRISE, said about the latest deal: "The Smart Studio solution continues to see strong uptake across Latin America, thanks to the flexible environments and full customization it provides to operators."

Finally, Arias pointed out: "We’re delighted to see Pragmatic Play’s Smart Studio solution now live with Cactus Performance BR’s live casino offering across the Brazilian regulated market, and we look forward to continuing to strengthen an already close partnership."

The deal with Cactus Gaming comes on the heels of the recent launch of CULT, as Pragmatic Play explores a new slot theme.

Image credit: Pragmatic Play