Pragmatic Play expands Latin American presence via Betnacional deal

The globally-recognizable provider of quality games, powering online gambling operators across the globe, Pragmatic Play, announced a new deal, strengthening its foothold in Latin America. Earlier this week, the company revealed it joined forces with the leading Brazilian brand, Betnacional. Under the terms of the new multi-product content agreement, Pragmatic Play agreed to deliver games for the brand from three of its verticals.

As a result, Betnacional will access quality iGaming content from Pragmatic Play's Live Casino, Virtual Sports and Slots portfolio. The leading Brazilian brand will significantly strengthen its offering with the addition of quality games that have already proven their popularity in a number of markets across the globe.

Betnacional will benefit from Vegas Ball Bonanza and Sweet Bonanza CandyLand, as well as other live dealer games from Pragmatic Play such as Roulette and Blackjack. Moreover, the brand will tap into immersive Virtual Sports games, including titles such as greyhound and horse racing, among others.

As noted, Pragmatic Play also agreed to grant the brand access to its slots portfolio. This will see the Brazilian brand tap into popular series, including Gates of Olympus, Sweet Bonanza and the fan-favorite Big Bass series, among other hit games.

Luiz Andrade Lima, Betnacional's representative, commented on the topic in a statement. "Pragmatic Play continues to be one of the most in-demand suppliers throughout Latin America, and especially in Brazil, so we’re extremely excited to be bringing its titles to our casino," he revealed. Last but not least, Lima outlined: "Taking such a comprehensive array of content live has allowed us to start 2024 with a real statement of intent, and we’re confident we’ll reap the rewards."

Victor Arias, Vice President of Latin American Operations at ARRISE powering Pragmatic Play, added: "Betnacional is an emerging brand throughout Brazil, and I’m thrilled Pragmatic Play is further strengthening its position in the Latin American market through this partnership." Finally, he pointed out: "Pragmatic Play has seen tremendous success in the region with its wide range of Slots, Live Casino and Virtual Sports products, and I am confident that visitors to the Betnacional brand will embrace and enjoy everything on offer."

Last month, Pragmatic Play strengthened its Latin American presence once again. At the time, the company agreed to supply its games for Betcris, powering the operator's offering in the region. Similarly to the most recent collaboration, Pragmatic Play granted the iGaming operator access to its portfolio of Slots, Virtual Sports and Live Casino titles.

Image credit: Pragmatic Play