Pragmatic Play expands in South African market with Hollywoodbets

Pragmatic Play is bringing its distinct portfolio of games to the South African market through a fresh alliance with Hollywoodbets. The partnership is making it possible for one of the leading igaming content suppliers to significantly boost its geographical footprint while introducing its products to new audiences through Hollywoodbets trusted and relied-upon gaming offer.

This partnership will include the full portfolio of slot games developed and distributed by Pragmatic Play, but it will also touch on other gaming elements, such as scratch cards. These scratch card games will serve as an addition to the company’s engaging portfolio of distinct slot titles, among which Wolf Gold, Gates of Valhalla, Rock Vegas, and many others.

Pragmatic Play has numerous others in the pipeline, including Clover Gold and Spirit of Adventure due to release on April 21 and April 25, 2022. The supplier will benefit from its fresh exposure on the South African market and drive new leads and achieve better engagement with local audiences.

The choice of a partner is not left to chance either. Pragmatic made sure to handpick Hollywoodbets, a company that has been servicing the region for a while now and that features all of the potential products that Pragmatic itself can seek to implement in future.

Hollywoodbets offers sports betting, live casino, and traditional casino games, which are all segments that Pragmatic is known to operate in as a developer of high-quality content.

Commenting on this launch, Pragmatic Play chief business development officer Yossi Barzely said that South Africa is a fantastic opportunity for the company, and he praised Hollywoodbets for its position in that market:

"Hollywoodbets is exactly the type of tier-one client we look to in assisting us with our regional growth ambitions, and we’re delighted to partner with them."

Hollywoodbets manager Dermot O’Connell welcomed the opportunity to be teaming up with Pragmatic Play with equal zest and said that customers will now be offered some of the best quality products in igaming. The addition of Pragmatic Play to Hollywoodbets’ portfolio, O’Connell explained, would simply elevate the experience for all.

He also expressed confidence that Hollywoodbets’ existing partnership with Betting Entertainment Technologies would further elevate the experience for customers who are looking to enjoy any of the available igaming products on the website’s platform. No small part of this will be owing to Pragmatic’s unrivalled product selection and constant churn of new worthwhile titles.

Image credit: Pragmatic Play