Playtech rolls out new live game show for Ladbrokes

The leading gambling technology company, Playtech, announced Wednesday that it launched a new live game show for Entain's leading brand in the UK, Ladbrokes. The new game show called Well Well Well Live is hosted from Playtech's state-of-the-art studio located in Riga.

The unique studio allows the technology company to provide an unrivaled level of entertainment. Moreover, Playtech explained that the game show is the "most complex bespoke games to date." The game also reaffirms the company's commitment to offering the best live games that provide unique experiences for the players.

Playtech Live's head of live casino innovation, Kevin Kilminster, shared his excitement in a press release dated April 27. He outlined that the company is honored to collaborate with one of Entain's flagship brands, Ladbrokes, and build the bespoke game show.

Kilminster added: "When you combine gameplay and the presentation perspective with the talented Playtech Live studio production team, you are looking at the best studio experience in the business." He acknowledged that Well Well Well has a level of detail that is "truly commendable." In conclusion, Kilminster said that Playtech is excited to join forces with Entain's team of dedicated professionals to offer supreme responsible gambling entertainment.

Entain's head of live casino, Graciella Anthony, added that the collaboration with the teams involved in the project was a pleasure. She said: "Alone we can do well, but together we can do Well Well Well!"

The launch of the new game show complements recently delivered solutions for Entain's customers. That content includes Ladbrokes Exclusive tables, the Elevation area as well as dedicated tables such as Coral Sports Area and Magic 7 Blackjack.

What's more, the new collaboration between Playtech and Entain will showcase Rainbow Rewards and Well Well Well's bonus rounds. Players would also have the chance to enjoy new wheel mechanics that may increase their winnings even more.

Entain's live casino commercial and product manager, Adam James Lahouiri, revealed that the company is delighted to deliver its best content exclusively for Ladbrokes. He explained that the recent deal solidifies the company's position "as the home of game shows, thanks to the joint effort and collaboration between Playtech, Ladbrokes & CR games."

According to Lahouiri, a project that he designed initially as "few mock-ups" back in June 2021 ultimately became the new live game. He revealed that Playtech did collaborate with CR Games for the last nine months to deliver the game. In conclusion, Lahouiri said that Playtech would be glad to join forces once again with CR Games for a similar project.

As a global leader in the gaming industry, Playtech currently operates in 24 countries. The company was founded back in 1999 and now it has more than 7,000 employees. Delivering gambling software, services, technology and content for the gaming industry, the company has active partnerships with leading brands in regulated markets around the world.

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