Playson pushes forward in Switzerland with StarVegas

• Playson and StarVegas team up for content partnership in the Swiss iGaming market
• The partnership has seen the integration of core supplier titles, facilitated by Greentube
• Both companies are confident about the success of their content alliance and expect more integrations

Playson has once again expanded its European reach and footprint through a targeted partnership in the Swiss iGaming market. This time, the supplier has teamed up with prominent local brand StarVegas and is delivering a range of high-performing games locally.

Playson expands in the Swiss iGaming market with a new partner

Playson is bringing a collection of player-favorite and mechanically strong games, including Pink Joker: Hold and Win, Thunder Coins XXL: Hold and Win, and Coin Strike: Hold and Win, which have already been integrated with the casino with Greentube’s help.

Commenting on the opportunity to see the content portfolio expanded once again, StarVegas COO Mayke Wolf had this to add, reflecting on the success of the integration and what it means for the casino’s local players.

"Our players are huge fans of Playson’s thoughtfully crafted portfolio, with its larger-than-life slots and characters that resonate strongly and stand the test of time," Wolf said.

He described the partnership and the addition of Playson content as "natural." The supplier was similarly upbeat about the significance of the tie-up. Playson Sales Director Blanka Homor confirmed the studio’s ambitions for Switzerland, and specifically with the StarVegas Casino brand.

"Switzerland is a key area of opportunity and growth for Playson, and through StarVegas, we look forward to reaching even more local players and meeting the high demand for our games with a highly regarded and responsible partner," Homor wrapped up.

Playson focuses on global expansion as iGaming demand surges

There has been no shortage of opportunities for Playson to expand in the iGaming space over the past months, with the company strengthening its North American exposure through a Mohegan Digital content deal in Ontario, Canada.

Besides this, Playson has also pursued further growth in the Netherlands, where it teamed up with Hommerson Casino, a brick-and-mortar 130-year-old brand turned digital pioneer.

Image credit: Playson