Playson expands Swedish footprint through Premier Gaming deal

The leading online casino games supplier, Playson, announced a new partnership, allowing it to strengthen its footprint in Sweden.

The iGaming content provider joins forces with Premier Gaming

Confirmation about the collaboration between Playson and Premier Gaming, a leading iGaming brands operator in Sweden, emerged Tuesday.

Per the new activation, the online casino games provider agreed to deliver popular games, powering the offering of the operator's brands in the European country.

As a result, customers of Premier Gaming's brands in Sweden will be able to experience thrilling and unique games supplied by Playson.

Currently, Premier Gaming holds a license in Sweden, as well as Malta.

The company operates several popular online casino brands famous across the Old Continent with the list including Slothino, Pronto Casino and Premier Live Casino.

Under the terms of the new collaboration, customers of the operator's brands in Sweden will now be able to access hit releases from Playson.

The deal encompasses hit games like Luxor Gold: Hold and Win, Lion Gems: Hold and Win, as well as Royal Joker: Hold and Win, among others.

Premier Gaming is excited to add games from Playson

Mark Zammit, Premier Gaming's CMO, shared his excitement about the partnership with Playson in a statement released on Tuesday.

"We are always looking to expand our offering with vibrant and exciting slots, providing our players with the best games on the market," he revealed.

Finally, Zammit pointed out: "With almost five years’ experience in the Swedish market, we know Playson’s gaming portfolio will be a fantastic addition to our operator’s offering and look forward to a fruitful partnership."

While the deal strengthens the offering of the leading iGaming operator, it also is a testament to the quality of Playson's products.

Through the new deal, the iGaming content supplier further grows its presence in Sweden and on the Old Continent.

Playson is excited to continue growing

Blanka Homor, Playson's Sales Director, spoke about the company's leadership position as a supplier of quality online casino games.

Moreover, she said that it is thrilling to see Premier Gaming's players gain access to Playson's hit games.

Finally, Homor pointed out: "It's an honor to continue strengthening our market presence in a mature market like Sweden and we are confident that Premier Gaming's established reputation, combined with our energetic and stimulating slots, will create a thrilling proposition for slot enthusiasts."

Earlier this month, Playson signed a deal with Luckia in Spain.

That collaboration saw the online casino games supplier agree to deliver a range of popular games for the leading iGaming and betting operator in the European country.

Image credit: Playson