Playson expands Portuguese foothold via Lebull partnership

The leading supplier of digital entertainment, Playson, announced a new partnership, bolstering its presence in Europe. On Monday, the company confirmed it teamed up with Lebull.pt, a leading operator within the regulated gambling sector in Portugal. Under the terms of the new commercial agreement with the casino and sports betting operator, Playson agreed to provide a selection of top-performing games.

Thanks to the new collaboration, Lebull.pt's customers in Portugal will be able to experience hit games from Playson. As a result, new clients will have the ability to tap into Diamonds Power: Hold and Win, Coin Strike: Hold and Win and Power Crown: Hold and Win, which will power the operator's platform.

Besides the aforementioned releases, Playson confirmed its plans to continue to deliver quality games, expanding the offering of Lebull.pt. Besides growing the portfolio of offering, the collaboration enables the local operator to retain existing customers and engage in new clients. This allows Lebull.pt to increase its market share in Portugal, which is an ongoing goal for the online gambling operator.

Tiago Pereira, Lebull.pt's Head of Portugal, shared his excitement about the deal with Playson in a statement. "Lebull.pt has enjoyed significant success since its launch last year and we are thrilled to add an esteemed provider like Playson to our list of partners," he revealed. Finally, Pereira pointed out: "Playson is known for delivering high-quality entertainment to players and is a real asset to our portfolio."

Blanka Homor, Playson's Sales Director, was just as thrilled to see the company grow on the Old Continent. "We are pleased to gain further momentum in Portugal with Lebull.pt, adding some of our Hold and Win series to its portfolio," she added. Last but not least, Homor said: "We have enjoyed a sustained period of growth in the thriving market as part of our expansion plans and we are delighted to help Lebull.pt strengthen its portfolio with our popular Hold and Win games."

In March, Playson continued its Nordic growth thanks to a partnership with NetBet. Per the terms of that agreement, the iGaming supplier agreed to deliver player-favorite games for customers of the operator in Demark. As a result, new clients gained access to hit tiles from Playson. While the deal expanded the offering of NetBet, it also helped the iGaming supplier continue to grow its footprint in the region, reaching more players than before.

Image credit: Playson