The supplier of quality casino games, powering online gambling operators around the world, Pragmatic Play, announced it expanded its existing agreement with the global betting platform, Playbook Engineering. The new partnership, announced Tuesday, sees the iGaming supplier agree to deliver its portfolio of bingo products, powering Playbook Engineering's brands.
Per the new collaboration, customers of Playbook Engineering's UK brands, including Star Sports and Rhino will gain access to Pragmatic Play's quality bingo products. The deal encompasses fan-favorite games such as 90-ball. Moreover, customers of Playbook Engineering's brands will benefit from original bingo games from Pragmatic Play, including Diamond Dazzle, Bingo Blast and Drop Pots, among others. The deal also involves the iGaming provider's upcoming release, Animingo.
Luke Cousins, Playbook Engineering's Commercial Director, shared his excitement in a statement explaining: "Pragmatic Play has already proven itself as one of our most valued suppliers for our operators, thanks to the caliber of its Slots and Live Casino offering; the inclusion of its award-winning Bingo product was a natural next step."
Finally, Cousins pointed out: "Given UK players’ love of bingo and Pragmatic Play’s dedication to providing the highest quality solutions, we have no doubt our partnership with Pragmatic Play will continue to flourish with this latest development."
The new deal represents an expansion of the partnership between Pragmatic Play and Playbook Engineering. Previously, the iGaming supplier agreed to deliver games from its Live Casino and Slots vertical, powering the platform provider's 11 UK operators.
While the recent collaboration grows further the offering for Playbook Engineering's UK-facing brands it also reaffirms the leadership position of Pragmatic Play. Currently, the provider delivers up to eight new slot games monthly and focuses on growing its bingo and live casino portfolios with the addition of new quality games.
Irina Cornides, Pragmatic Play's Chief Operating Officer, shared her excitement about the deal with Playbook Engineering. "Expanding our partnership with Playbook Engineering will bring Pragmatic Play’s exciting Bingo products to a growing list of operators in the UK, where our Slots and Live Casino products have already proved popular with players," she explained.
The deal with Playbook Engineering comes on the heels of another partnership expansion announced by Pragmatic Play recently. Late last month, the iGaming content supplier confirmed it extended its collaboration with the Colombian online brand Zamba. As a result, the iGaming supplier agreed to deliver more games for its Colombian partner.
Image credit: Pragmatic Play