Play'n GO launches with bet365, now featured on all Italian operators

• The supplier has launched with the final operator in the Italian market it previously did not hold sway with
• This means Play’n GO is now present with all 46 regulated iGaming license holders
• Both Play’n GO and bet365 have welcomed the opportunity as an important step forward

Play’n GO has expanded its reach in the Italian market, with the company teaming up with a prominent local operator in the face of bet365.

The privately-held British company has been one of the most competitive betting and gaming platforms in the jurisdiction.

Play’n GO goes a full circle with Italian hegemony

Now, Play’n GO and bet365 will be able to expand their respective footprints into the market, with the supplier making its player-favorite and globally-known blockbuster slot games available to the operator’s casino library.

Among the games featured under the partnership are such established hits as Legacy of Dead, Rise of Olympus 100, and Book of Dead, providing audiences with some of the best-performing games globally.

With this partnership, Play’n GO has featured its games across all regulated operators in Italy, making the supplier a fixture in the country’s iGaming landscape.

Play’n GO Chief Commercial Officer Magnus Olsson has welcomed the opportunity to see his company finalize its expansion in the Italian iGaming market with one of the most prominent operators in the jurisdiction no less.

"Bet365 is one of the biggest names in European gaming, and I have no doubt that by building on our partnership in other regulated markets we’ll make our Italian cooperation a success," Olsson explained, affirming bet365’s stature in European iGaming and Italy.

Quality content wanted across Italy, and the world

Bet365 was similarly pleased with the opportunity, hailing Play’n GO’s reputation for innovation and quality, and welcoming its engaging and fresh content.

"Play’n GO has built a strong reputation for innovation and quality, and we’re pleased to welcome their content to our Italian offering," bet365 said in a statement.

All the while, Play’n GO has been building its portfolio elsewhere, maintaining a strong foothold in other jurisdictions. The company teamed up with Caesars Entertainment in the United States this October.

Furthermore, Starcasino.nl also introduced games by the acclaimed supplier in August, expanding its content library with the studio’s innovative and highly thematic gameplay titles.

Earlier in the year, Play’n GO also strengthened its footprint in the UK, through a Betfred link-up.

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