Peter & Sons teams up with Nordplay Group for further regional expansion

• Peter & Sons has expanded in the Nordics with a prominent partner in the face of Nordplay Group
• The partnership strengthens the supplier’s presence in what is a crucial opportunity for its European footprint
• Peter & Sons has already pursued similar reach extensions through a tie-up with SOFTSWISS several months back

Peter & Sons, an award-winning supplier and an out-of-the-box innovator, has teamed up with a prominent local company in the Nordic region.

The aptly called Nordplay Group operates some of the largest and most successful brands in the Swedish iGaming market, among which are Frank & Fred, Pop Casino, Klirr, Jubla, and Onerush, with the group also having business in Finland and Estonia.

Peter & Sons welcomes the chance to expand in the Nordics

Thanks to this partnership, Peter & Sons will considerably scale its regional presence, as it brings some of its best-established and most popular games to the market. Among those are some of its latest releases, including Bad Santa and Barbarossa: Dragon Empire, but there are other already established titles also featured.

Commenting on the opportunity to expand further afield in the market, Peter & Sons Commercial Director & Founder, Yann Bautista, had this to add:

"Partnering with Nordplay Group is a thrilling step in our Nordic journey. Their commitment to premium entertainment, modern player experiences, and smart, scalable growth aligns perfectly with our creative philosophy. We’re excited to bring our unique worlds, quirky characters, and next-gen mechanics to even more players across the region."

The partnership represents an important opportunity for the supplier as it seeks to gain further ground in the iGaming sector and reach wider audiences. In September, SOFTSWISS and Peter & Sons signed a partnership for the former’s Game Aggregator solution, incorporating the supplier’s titles directly.

Commenting on the latest expansion, Nordplay Group Head of Games, Linda Guranova, welcomed the opportunity to see the games integrated into its platform and brands. Guranova hailed Peter & Sons’ titles as games that truly stand out, and wrapped up:

"We’re delighted to welcome their games to our brands and deliver even more memorable entertainment to our players in Sweden, Finland, Estonia, and beyond."

Image credit: Peter & Sons