Peter & Sons celebrates 70% reach in the Italian iGaming market

• Peter & Sons celebrates a major milestone by achieving 70% reach in Italy
• The company has teamed up with some of the biggest Italian iGaming brands, including PokerStars, Betsson, Sisal, and others
• Peter & Sons has been quick to deliver its titles through aggregation platforms such as Light & Wonder and Octavian

Peter & Sons is celebrating a new milestone, with the company able to reach about 70% of the Italian iGaming market, owing to its local license.

The country’s Agenzia delle Dogane e dei Monopoli is the only entity that regulates gaming activity in the country.

Peter & Sons drives strong Italian results through fast content injections

The innovative supplier of casino games is now represented throughout most of the country’s largest operators, not least backed by partnerships with distribution networks Light & Wonder and Octavian.

The company has hailed Italy’s status as a leading European market where, despite highly demanding regulatory and compliance rules, operators and suppliers have been able to thrive.

Peter & Sons Head of Sales, Lauryn Dyncan, had this to add, commenting on the most recent success:

"Italy has become one of our most important markets, not because it was new to us, but because of how quickly it has evolved into a key part of our distribution network."

The current market penetration represents a strong rapport established with leading Italian operators, Duncan remarked, pointing to the fact that local businesses and audiences expect a high quality, structure, and consistency from suppliers.

Among the partners with which the company’s products are now available are such Italian flagship brands as Sisal, PokerStars, Betsson Italy, Lottomatica, Goldbet, Diecimilauno, and many others.

Peter & Sons’ slots continue to appear in markets all over the world

Peter & Sons has been steadily expanding its reach by launching in other jurisdictions in Europe and well beyond.

The company recently struck a content deal with 777.es in Spain, and it also pushed into Ontario, Canada, where the supplier signed two individual content alliances over the past several months.

Just like in Italy, Peter & Sons has brought its signature games to new and existing markets, including Barbarossa Dragon Empire, Barbarossa Revenge, and Thunderhawk, to name a few.

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