Octoplay takes another step in North America with RSI in New Jersey

• Octoplay has expanded further afield in the North American market through a tie-up with New Jersey
• The partnership is signed with Rush Street Interactive, and its BetRivers brand – the companies have collaborated in other iGaming markets
• Octoplay and BetRivers are committed to improving their reach and product offer

Octoplay, an independent and award-winning supplier of games, has expanded further afield in the North American iGaming market, with the company signing a partnership with Rush Street Interactive.

Doubling down on the USA with a familiar partner

The partnership specifically covers the New Jersey iGaming landscape, as the companies have previously collaborated on similar rollouts in Ontario, Canada, and Mexico.

Now, the two companies are expanding together in the highly competitive and lucrative Garden State, where they will have the opportunity to showcase the best of their brands to local players.

With RSI already holding a license and operating the BetRivers platform, Octoplay now offers eight of its best-performing games, including 777 Hot Reels: Supercharged and Juicy Rolls: Feature Frenzy.

Octoplay Director of Business Development Ralitsa Georgieva has welcomed the opportunity to see the company team up with RSI, and called it a "significant milestone" in the company’s North American growth trajectory.

"We’re excited to partner with Rush Street Interactive and to build a meaningful and long-term partnership together," Georgieva said.

She was not alone in welcoming the good news, with RSI CEO Richard Schwartz similarly pleased to have seen his company expand its game library with yet another established player.

"Octoplay has an innovative approach to content development that made this partnership a great fit for our BetRivers platform," Schwartz noted.

Octoplay is developing beyond the North American market

Schwartz added that RSI and the BetRivers brand were focused on delivering the best possible experience. Octoplay has been growing its North American footprint elsewhere as well.

In May, the company introduced its Jackpot Blitz with BetMGM in Ontario, Canada, with the supplier looking to differentiate its offering and raise awareness for its products.

Back in Europe, the company has maintained a strong momentum, specifically through a supplier license from Danske Spil, the Danish Gambling Regulator, and another expansion move with BoyleSports in the United Kingdom in April.

Image credit: Octoplay