Octoplay rolls content portfolio with Rootz

Octoplay, a fast-evolving and expanding new iGaming supplier and studio, now has another reason to celebrate with the company confirming via email press release that it has gone live with Rootz, a prominent casino operator. Rootz currently runs several prominent online casino brands, including Caxino, Wheelz, Chipz, Wildz, and Spinz.

All of these brands will now benefit from Octoplay’s expanding library of content and games that bring fresh experiences for players on each of these casino sites. Among the games that Octoplay has pioneered and is now injecting through a direct integration are titles such as Heavy Anchor, Hot Harvest, Blazing Touch, Disco Drive, and not least, Pearly Shores.

Rootz and Octoplay will focus on the games through their Malta licenses. Both are well-represented in various jurisdictions across Europe, with ambitions for further growth. Octoplay recently acquired a B2B license in Sweden, allowing it to operate and provide its impactful content for some of the biggest brands in the market.

Octoplay is similarly licensed in other prominent markets in Europe, including Romania and the United Kingdom, as the supplier seeks to expand its geographical reach and add new opportunities to engage customers. This opportunity was naturally welcomed by Octoplay CEO Carl Ejlertsson, a NetEnt and Evolution veteran, who said that the company was very proud to form this relationship with Rootz.

He hailed the operator as an entity that aligns with Octoplay’s own values and ambitions within the iGaming ecosystem. "The partnership with Rootz provides our market-leading games to thousands of new players, enabling them to enjoy the pulse-racing experience they have been designed to provide from the first spin to the last," Ejlertsson said.

The executive similarly added that the very fact Rootz would consider integrating these games was already proof that Octoplay was on the right track and a preferred entertainment option for many of the leading iGaming operators on the market.

Rootz CCO Sam Brown was of the same mind. He hailed Octoplay’s strong presence in the sector, even though the company launched only in 2022. Since then, Octoplay has been able to make ripples. For one, Octoplay relies on its own proprietary Remote Game Server platform to facilitate onboarding and ensure the smoothness of play.

"Being ahead of the game again with this fantastic new content is a testament to the quality of the teams and technology at both Octoplay and Rootz," Brown said, confident that this new partnership will give Rootz a significant advantage.

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