Nottingham Forest names Boyle Sports Official Betting Partner

• Nottingham Forest and Boyle Sports have put pen to paper on a new partnership agreement
• The latter will raise awareness of its brand via LED signage at City Ground
• The deal highlights Boyle Sports' commitment to English football

The leading Ireland-headquartered bookmaker and the country's largest independent online betting company, Boyle Sports, continues to grow its roster of Premier League partnerships.

This week, the company announced it joined forces with Nottingham Forest, the professional football club based in West Bridgford, Nottinghamshire, playing in the Premier League.

Boyle Sports to reach new players, raise awareness of brand

Under the terms of the new collaboration, Boyle Sports became an Official Betting Partner of Nottingham Forest.

As a result, the leading bookmaker will benefit from exposure via LED signage at the City Ground.

Ultimately, the alliance is expected to grow the reach of Boyle Sports, enabling the bookmaker to engage with Forest supporters and football fans alike.

Paul Bell, Nottingham Forest's Chief Operating Officer, discussed the new alliance in a press release, saying: "We are pleased to have Boyle Sports join the Club as an Official Betting Partner for the 2026/27 season."

Finally, Bell pointed out: "Their strong presence across football makes them a good fit for us, and we welcome them to Nottingham Forest."

Liam McKee, Boyle Sports' Head of Sponsorship, was similarly excited.

"Nottingham Forest is a club steeped in football history, with an incredible connection to its supporters and community," he said.

What's more, McKee acknowledged that the company is delighted to become an Official Betting Partner of the club and play a key role in strengthening its relationship with football fans and supporters.

"This partnership marks another important step in our commitment to English football. We look forward to bringing the Boyle Sports brand to the City Ground and engaging with Nottingham Forest fans throughout the season," McKee said in conclusion.

The sponsorship marks the latest football deal for the leading bookmaker

The collaboration with Nottingham Forest reaffirms Boyle Sports' dedication to English domestic football.

Only recently, the bookmaker inked an agreement with Leeds United ahead of the upcoming 2026/27 season.

Around the same time, Boyle Sports continued its front-of-shirt sponsorship with West Ham United after they were relegated to the Championship following more than a decade in top-flight English football.

Importantly, as football fans are aware, the Premier League no longer permits front-of-shirt gambling sponsorships.

However, activations such as advertising via LED boards still enable bookmakers and gambling companies to advertise their services.

Image credit: Boyle Sports