NeoGames Studio agrees to power Atlantic Lottery with eInstant games

The leading provider of end-to-end iGaming and iLottery solutions, NeoGames S.A., announced a new partnership, allowing it to further expand the reach of its eInstant games. Details regarding the new collaboration emerged last week and see the company's NeoGames Studio agree to deliver premium eInstant games for the Atlantic Lottery (AL).

According to a statement released by NeoGames, the latest collaboration was completed through its jointly-owned company with Pollard Banknote Limited, NeoPollard Interactive LLC (NPi). Currently, NPi has established its presence in markets across the globe, delivering iLottery games and programs.

Now, thanks to the latest deal, AL will be able to access thrilling and engaging content from NeoGames Studio. The new partnership marks NeoGames' first pure digital content deal in Canada. Moreover, the new partnership will see the lottery operator benefit from top-performing and popular games from NeoGames Studio.

Robert Lalonde, Atlantic Lottery's Director of iGaming, commented: "AL is thrilled to launch NeoGames Studio’s innovative content library to further enhance the digital gaming experience in Atlantic Canada." Finally, he pointed out: "Through this partnership, we will aim to expand our game content and broaden our appeal to players, while maintaining our commitment to responsible gambling."

Besides the premium eInstant titles, the two companies are going to collaborate for additional technological enhancements, as well as more games. Per the terms of the new collaboration, the lottery operator significantly improves and enhances the experience of its customers. At the same time, the new partnership helps NeoGames Studio's content reach new players.

Currently, the AL is the only regulated iGaming and iLottery operator offering services in Atlantic Canada. The operator is renowned as the biggest eInstant game provider in Canada and offers a wide range of entertaining options online via its platform alc.ca.

Hili Shakked, NeoGames Studio's Managing Director, was delighted about the latest partnership. "We are excited to announce the launch of NeoGames Studio’s premium eInstant titles with the Atlantic Lottery," he said. Additionally, Shakked pointed out: "The partnership is our first content-only deal in Canada, and it underscores our commitment to providing advanced solutions that meet the unique needs of our lottery customers."

NeoGames Studio's Managing Director predicted that Desert Fantasy, a game that was recognized with a prestigious award recently, along with other innovative titles, will be well received by the operator's players. "It is a partnership designed to help AL maximize profitability and proceeds to good causes, while also providing players in Atlantic Canada with the best possible gaming experience," he explained in conclusion.

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