LCKY Group finalizes acquisition of RoyalCasino

• LCKY Group has confirmed that it has finalized the acquisition of RoyalCasino
• RoyalCasino is part of three brands acquired by LCKY Group
• Denmark is an important part of LCKY Group's efforts

LCKY Group has finalized the acquisition of RoyalCasino, previously announced in May, with the new brand bolstering the group’s footprint in the Nordics, and Denmark in particular.

RoyalCasino acquisition finalized, LCKY Group confirms

The acquisition was in fact completed in August, the group revealed on Tuesday, October 20, with the current efforts focused on post-acquisition integration.

One of the business strategies that LCKY Group is currently looking into is whether it can take and scale RoyalCasino’s offer to other markets.

In a statement, LCKY Group CEO Richard Brown has spoken about the acquisition and the finalization of the deal, arguing that the brand would allow the group to pursue further opportunities in the Danish iGaming market.

"The acquisition of RoyalCasino enhances our scale and provides clear opportunities to strengthen our presence in Denmark, a market that aligns closely with our focus on regulated, sustainable growth," Brown noted, adding that LCKY Group would look to help RoyalCasino drive long-term value.

RoyalCasino CEO Per Petersen was similarly pleased with the deal’s finalization and shared a few words on what this may bring for the future of the brand. Petersen pointed out that RoyalCasino was indeed one of the largest operators in Denmark, and not just in terms of size but also in the breadth of its innovation.

"We see the combination of our local expertise and LCKY’s scale and pedigree as a great recipe for shared success, and we’re thrilled to now be able to introduce them to our Danish customers," Petersen added.

The deal, however, is not purely limited to the RoyalCasino brand, and also includes kapowcasino dot dk and valhallacasino dot dk.

There is a strong financial rationale behind the acquisition, as noted by LCKY Group, which expects to see an 18-20% increase in group revenue as well as boost EBITDA by 29-31% on a pro-forma basis.

RoyalCasino’s acquisition is no chance push either, as the brand is one of the longest-standing brands in the market, both in the land-based and iGaming verticals, but a possible expansion into other markets is now on the cards.

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