Kambi grows European footprint with Betnation in the Netherlands

• Kambi signed a new multi-year agreement with Betnation
• While the deal strengthened the former's European presence, it also supercharged the latter's betting operations
• Robert Schouten, CEO of Betnation, and Werner Becher, CEO of Kambi, speak with excitement about the latest alliance

The leading provider of sports betting technology, proven to boost growth and market performance, Kambi Group plc, inked a new European-facing agreement.

The company has announced a new alliance with the market-leading online gambling operator, Betnation, for the regulated gambling sector in the Netherlands.

Betnation will leverage Kambi's leading sportsbook technology and services

Described by Kambi as a multi-year agreement, the new collaboration will see Betnation tap into the former's market-leading online sportsbook.

As a result, the Dutch online gambling operator will benefit from Kambi's comprehensive Turnkey Sportsbook solution.

The deal covers the latter's award-winning end-to-end sportsbook technology, as well as services.

Notably, Betnation will benefit from Kambi's advanced trading and risk management capabilities and robust betting engine.

Moreover, the Dutch online gaming operator will also strengthen its offering thanks to Kambi's regulatory compliance expertise.

Undoubtedly, the deal with Kambi is expected to bolster Betnation's operations in the Netherlands.

The move comes after the online casino launched its operations in the Netherlands in October 2022 and has continuously grown its customer base since.

Now, per the alliance with Kambi, Betnation will further enhance its betting capabilities, enabling it to engage with new customers and retain existing players.

In January, Kambi announced the appointment of Brian Dean to the role of Chief People Officer.

The technological deal brings excitement to the two companies

Robert Schouten, Betnation's CEO, shared his excitement about the latest deal, Casino Guru News learned from a press release.

"Kambi’s reputation for excellence, cutting-edge technology and a commitment to regulated markets made them the natural choice as our new sportsbook provider," he explained.

Moreover, Schouten pointed out: "Their technology and expertise will enable us to provide our customers with a premium betting experience that matches the high standards they already expect from our online casino product."

Werner Becher, Kambi's CEO, was similarly excited and acknowledged that the company is delighted to team up with Betnation. According to the executive, the deal will help strengthen Kambi's position as a go-to provider of sports technology for regulated betting markets.

"As Betnation embarks on its next phase of growth, Kambi’s Turnkey Sportsbook solution offers the flexibility, scalability and performance needed to compete in highly competitive markets like the Netherlands, and we look forward to supporting our new partner’s success," Becher said in conclusion.

Image credit: Kambi Group plc