Jacks.nl expands casino content with Cherry Play

Jacks.nl, a prominent operator in the Netherlands and the Dutch iGaming industry, has expanded a step further with the company signing a new deal with Cherry Play to bolster its portfolio of player-ready games.

Jacks.nl grows content footprint with a modern spin on nostalgic titles

The partnership sees Cherry Play bring some of its most popular titles onto the operator’s website and make them available to its players. Among those are Multi Banks, Super Coin, Golden Cherry Jackpot, and others.

Cherry Play mixes modern gameplay with the nostalgia of coin game machines, offering players a brand-new way to experience a classic, whether from the perspective of a modern or veteran gamer.

Key in making sure that the games run smoothly is Bragg Gaming and its technology stack which underpins Cherry Play’s offer and its integration into Jacks.nl. Commenting on this fresh opportunity, Cherry Play CEO Olga Bajela had this to say:

It’s great to see Jacks adding our first slots to its game lobby and to take advantage of our pioneering subscription model which really allows operators to maximise the potential success of our games.

Cherry Play’s games likely to appear a lot in the bonuses and promotions

Bajela has also outlined the terms of the deal between Jacks.nl and the supplier, explaining the fixed-fee model that the studio uses. As such, partner operators are motivated to give Cheery Play titles a stronger showing in the lobby and integrate them into bonuses and promotions.

Bajela is similarly confident about the long-term success of the two companies pushing together in the Dutch iGaming market. This sentiment was shared by Jacks.nl Casino Operational Manager Ayla Haverkamp was similarly pleased with the opportunity to see this new content arrive on the website’s library.

Haverkamp underscored the operator’s commitment to offer players a fresh and novel way to experience gaming options.

"Cherry Play hits the mark in terms of the quality of its games and the thrills they deliver to players, but we were just as excited by its unique subscription model – another compelling reason for partnering and adding its games to our casino lobby," Haverkamp concluded.

This is not the only supplier with whom the company has teamed up in recent days. Similarly, Gaming Corps and BF Games both established a content partnership with Jacks.nl over the past several months.

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