Hard Rock Bet rolls out in Ontario, Canada, as the brand picks up steam

• Hard Rock Bet has rolled out in Ontario, Canada, the company’s first foray outside the United States
• The brand is looking to build upon Hard Rock’s existing land-based operations locally
• Hard Rock Bet may soon consider launching in Alberta, the second iGaming jurisdiction in Canada

Hard Rock Bet has rolled out in Ontario, Canada, with the company pushing further afield in the North American market and consolidating its forward position in regional jurisdictions.

Hard Rock Bet breaks iGaming ground in Ontario

Ontario is the first province to regulate iGaming, with Hard Rock Bet set to pursue local growth, bringing its 3,000-strong games portfolio to local players. Among the games that players can enjoy are live dealer content, slots, and table games, all from some of the very best studios in the industry.

Players in Ontario now also have access to the exclusive Legendary Reward Drops titles, are eligible for Unity Points, and can redeem them at the Hard Rock Bet Reward Store.

Hard Rock Bet has welcomed the opportunity to expand in the local iGaming market. Marlon Goldstein, Hard Rock Digital’s Executive Managing Director and CEO, had this to add:

"We're excited to introduce Ontario players to a premium entertainment experience that reflects the energy and service synonymous with the Hard Rock brand. And by investing in local talent, local partnerships, and localized customer support, we're creating an experience designed specifically for Ontario players."

The launch also constitutes an opportunity to introduce Hard Rock Bet’s products to audiences outside of the United States, Goldstein added.

He was joined by Hard Rock Hotel & Casino Ottawa President Christine Crump, who was similarly pleased with the opportunity to see the brand arrive in the thriving iGaming market in Ontario.

"The launch of Hard Rock Bet is a natural next step for the Hard Rock brand in Ontario, and we look forward to building on that connection with guests and players over time," Crump said, welcoming the brand locally as it joins the iGaming fray.

The brand may soon be looking to launch in Alberta, the second Canadian province to have regulated its iGaming industry based on a commercial, license-based model.

Alberta has launched its market only recently, but has already recorded millions of geochecks in the first week of operation.

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