Greentube makes a splash in Brazil with bet365

Greentube, the Digital Gaming and Entertainment division of NOVOMATIC, has expanded its presence in the regulated Brazilian iGaming market. Since the beginning of the year, Brazil has officially let in regulated operators and suppliers to offer their products locally.

Greentube’s big Latin American opportunity

This new step allows Greentube to consolidate its presence in the Latin American market, significantly boosting the company’s reach.

This new content deal sees Greentube partner up with bet365 for a range of the supplier’s games, including the Diamond Link series as well as the Piggy Prizes franchise, both player favorite options worldwide.

Commenting on the partnership, Greentube Commercial Director David Bolas said: "We are thrilled to launch a key partner like bet365 on day one of this newly regulated market. This collaboration will allow us to expand our gaming footprint in Brazil further."

Bolas welcomed the new regulation of the market as another opportunity for the company to provide its distinct top-tier content to equally prominent local operators.

A bet365 spokesperson was similarly pleased to see the Greentube portfolio of titles integrated with the operator’s local business in Brazil.

"Greentube’s reputation for delivering top-quality content aligns perfectly with our commitment to providing the best gaming experience for our customers," the company said. Thanks to this tie-up, bet365 is confident that it can make its offer more enticing and worthwhile for local players.

Greentube celebrates this new entry into the Brazilian market through an important regional partner and bet365 is similarly determined to ensure that it secures the largest possible share of the market by virtue of its distinct gaming library.

Greentube puts roots into multiple markets

Greentube has been pushing to expand its footprint in other jurisdictions as well. For example, the company launched with Veikkaus in Finland, as the broader country market is preparing for re-regulation and a switch to a license-based model.

Yet, the supplier has been pushing to make headway in other jurisdictions just as well. Greentube obtained a license in Connecticut in November. The company also rolled out its content with Hard Rock Bet that very same month in New Jersey.

Image credit: Greentube