GiG to power Casumo as part of expanded partnership

Gaming Innovation Group and Casumo, a provider of platform solutions and a casino brand respectively, have negotiated a new partnership that extends the ongoing collaboration between the two entities through 2027 and comes with a host of improved conditions. The partnership specifically focuses on the Dunder Casino brand, the press release informs.

GiG will ensure that it offers Casumo with an expanded and enhanced version of its product portfolio, which will feature the former newest technology and solutions. Casumo will now be able to use the company’s fronted and marketing-managed services, among which are affiliate management, SEO optimization, and CRM.

There is also the Casino lobby capabilities that are also part of the new collaboration which will strengthen the ties. Additional solutions include AI-powered features that lead to better decision-making processes, as well as the collation and application of intelligent data that helps inform business strategies and deliver results.

Casumo and GiG are confident that this new host of solutions will serve to only enhance the brand’s growth and presence in existing core markets, but also be an important stepping-stone when looking to push into new ones.

GiG Chief Business Officer Andrew Cochrane has welcomed the opportunity to see his business deepen its ties with Casumo, a company that provides excellent products across the board.

"We’re grateful for both extending and strengthening the relationship we have with Casumo. Our anticipation and expectation for the brand are understandably high, aligning perfectly with our mission to drive sustainable growth and profitability of our partners through product innovation, scalable technology, and quality of service," Cochrane explained.

This partnership was met with a similar enthusiasm on the part of Casumo COO Tim De Borle who said that through the renewed partnership, Casumo packs a serious punch for its Dunder Casino brand that will allow it to grow and scale rapidly.

GiG has been growing and signing new partnerships rapidly – either inking fresh agreements or revisiting old ones to expand them with all the latest bells and whistles the company has been able to muster as part of its technological charm offensive in the gambling industry. Recently, GiG teamed up with Betway to help the latter company push into the iGaming market in Portugal, building on a former partnership that was focused on the GiG Comply tool.

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