GeoComply and Snaitech team up in Italy

Playtech’s Snaitech and GeoComply have teamed up to further strengthen their presence in the Italian market.

GeoComply, which is a leading North American geolocation specialist, which offers partners the opportunity to remain compliant while minimizing instances of fraud and offering them to better protect their consumers, is expanding in one of the most lucrative European iGaming jurisdictions.

GeoComply launches in Italy with Snaitech

Thanks to GeoComply’s technology, some legislators in the United States have debated and successfully passed laws introducing sports gambling, confident that GeoComply’s software and solutions are capable of uprooting fraud and ensuring that only people within the state’s borders are eligible to place wagers.

GeoComply has also repeatedly offered insights from non-regulated markets, such as Texas, indicating that there is growing momentum among locals for the regulation and legalization of sports gambling at long last.

At the same time, GeoComply is bringing its distinct software and capabilities to the Italian market, reinforcing Snaitech’s commitment to robust security and player protection standards. Both companies are cognizant of the need for a high level of compliance and prevention of fraud, and thus safeguarding players against common pitfalls.

Snaitech CEO Fabio Schiavolin has welcomed the opportunity to power with a cutting-edge geolocation company such as GeoComply, praising it for its advanced solutions and capabilities.

"The partnership with GeoComply allows us to take that commitment to the next level, underlining our efforts and dedication to player protection in the iGaming market," Schiavolin added.

The company allows Snaitech to ensure that it can verify its player location, prevent fraud and money laundering instances and meet evolving regulatory requirements that remain of the utmost importance to businesses.

As to GeoComply, the company’s CEO, Anna Sainsbury, has welcomed the opportunity to collaborate with Snaitech and assist the company in combating fraud and staying compliant amid evolving regulatory expectations.

Geolocation remains a crucial part of gambling regulation

"This collaboration showcases the power of robust geolocation-based technology to innovate the gaming market with risk and compliance solutions that maintain the integrity of their platforms, particularly at a time with stricter focus and enforcement by European regulators to address the illegal market," Sainsbury said.

GeoComply has been one of the go-to companies for geolocation, although rivals such as Xpoint have emerged. Regardless, GeoComply has repeatedly emerged as the de facto leader, offering insights into unique and important events.

The role of geolocation software has not been understated. Thanks to this tech, legislators have felt confident in giving the green light for sports betting in masse in the United States.

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