G Games expands content reach via SKS365 partnership

The leading UK-based developer of games for the online gambling industry, G Games, released details regarding a new partnership that allows it to significantly expand the reach of its games to new customers. On Wednesday, the company confirmed it forged a new content deal with the leading Italian operator SKS365, supercharging its Planetwin365 brand.

Per the terms of the freshly minted deal, G Games agreed to supply its portfolio of content, powering the brand. Thanks to the partnership, the fast-growing developer further expands its European presence in Italy, which is a significantly important market with lots of potential. The new deal will see Planetwin365 customers tap into thrilling and engaging titles provided by G Games.

Helen Walton, G Games' Chief Commercial Officer, shared her excitement in a statement saying: "We love working in Italy." Additionally, she pointed out: "We know that our games work well in this critical market and it's wonderful to work with an operator that shares our commitment to innovation and quality." Finally, Walton acknowledged that the new deal with SKS365 represents an important milestone for the company and said that it reaffirms the potential of G Games' content.

The new content deal sees G Games deliver a portfolio of more than 100 games, powering Planetwin365. As a result, customers of the brand in Italy will be able to access innovative and engaging mechanics from the popular game developer.

Such games will include Age of Athena, The Good, The Bad and The Ugly, as well as Cheeky Fruits 6 Deluxe, among other popular titles from G Games that will become a part of Planetwin365's offering. While the partnership helps boost G Games' reach, at the same time, it delivers unique titles for Planetwin365's growing customer base.

Troy Cox, SKS365's Chief Commercial Officer, was delighted about the recent content deal with G Games. "Our players love exciting, entertaining games, so we're confident the G portfolio will delight them, and it will help us to achieve further growth," he said. Finally, Cox pointed out: "We look forward to seeing them launch a huge variety of new games in the coming year, as we are always keen to offer our customers new and cutting-edge titles and achieve maximum excellence."

Earlier this year, SKS365 inked a deal with Spribe, the leading provider of iGaming products. That deal saw the developer of games expand its presence in Italy by delivering its flagship game Aviator for Planetwin365.

Image credit: SKS365