FanDuel bolsters betting options with Bet Tracking for select NBA and NHL games

• Bet Tracking is a new feature that enables bettors to track their FanDuel Sportsbook bets in real time while watching NBA, as well as NHL games on FanDuel Sports Network
• The new interactive viewing feature complements a range of fan-first experiences introduced by FanDuel in collaboration with Main Street Sports Group
• Mike Raffensperger, the President of Sports at FanDuel, speaks about the importance of the new feature

The premier online gaming company in North America, FanDuel, continues to expand its betting capabilities.

On Tuesday, the company announced that through its agreement with the owner of FanDuel Sports Network, Main Street Sports Group, it introduced a new interactive viewing feature.

Bet Tracking complements the range of fan-first experiences introduced by the two companies

The new feature, strengthening customer engagement and delivering a new level of excitement for NBA and NHL fans, is called Bet Tracking.

Described as an interactive viewing feature, the new function, available to bettors in select markets, enables them to track their FanDuel Sportsbook bets in real-time while watching live NBA and NHL games on FanDuel Sports Network.

The launch of the new feature marks a milestone moment for FanDuel and Main Streets Sports Group, delivering an interactive and participatory viewing experience to sports fans and bettors alike in a number of markets.

Throughout the collaboration between the two companies over the last year, a number of fan-first experiences were introduced.

This strategic agreement brought account linking capabilities, enabling FanDuel Sportsbook account holders to connect their accounts to the FanDuel Sports Network.

This easy to access option enables the Bet Tracking feature and makes it simple for consumers to switch between the two platforms.

In addition, NBA and NHL fans and bettors can enjoy expanded on-screen odds integrations providing updated information during the same broadcasts and markets where the Bet Tracking feature is available.

FanDuel customers can also tap into an engaging promo, "Bet $5, Get 3 Months on Us," enabling bettors who place a $5 wager with FanDuel Sportsbook to gain access to any paid FanDuel daily fantasy contest and enjoy a trial subscription to FanDuel Sports Network's DTC streaming services.

The feature reaffirms FanDuel's dedication to offering exceptional viewing experiences

Mike Raffensperger, FanDuel's President of Sports, spoke about the importance of the new collaboration, Casino Guru News learned from a press release.

"The integration of Bet Tracking into live NBA and NHL games on FanDuel Sports Network represents another significant milestone in our partnership and our commitment to delivering an unparalleled viewing experience to fans," he said.

Moreover, Raffensperger pointed out: "Over the past year, our partnership with FanDuel Sports Network has elevated our brand presence, deepened engagement across our products, and proven the impact of combining live local sports with interactive technology."

Finally, the executive said FanDuel is looking forward to the success and exciting experiences the new collaboration will bring, reaffirming the company's dedication to driving innovation at the intersection of betting and sports entertainment.

Image credit: FanDuel