EveryMatrix deepens LatAm reach with Peru

EveryMatrix has become the latest iGaming supplier to obtain a license from the Ministry of Foreign Trade & Tourism in Peru, and is essentially able to roll out its product portfolio with regulated and licensed local operators.

The company is a known supplier of outstanding iGaming products, and it is also now deepening its ties in the Latin America market which is fast-expanding and promising to be one of the most important drivers of commercial success for suppliers and operators over the coming years. This new entry also comes amid very strong results for the supplier in 2023.

Peru is an important stepping-stone in EveryMatrix’s further journey in the regulated online casino market in the region as well, with the company now ready to deliver a range of products, including high-value-added modular technology which has been known to drive revenue and strengthen local operations for partner operators around the world.

EveryMatrix can deploy both casino and sportsbook platforms along with the associated player account management, and both sports & esports odds and data feeds to sweeten the deal.

Commenting on this opportunity, EveryMatrix Group Chief Commercial Officer Bobby Longhurst said that he was excited to see his company receive the accreditation, as technology providers such as EveryMatrix bring immediate value to the market, and an early entry also translates into better market share.

"This is a vital step in further increasing our footprint in LatAm, both as Peru and the wider region continue to regulate. We see huge opportunities across all our product areas including turnkey partnerships that involve multiple EveryMatrix products and services coming together to launch or relaunch operator offerings," Longhurst said praising the significance of the move.

Longhurst is also confident that the company can use its past track record, and particularly from markets such as Europe, and replicate the success across Latin America as well, building momentum through targeted market entries and signing a string of high-value partnerships and operators. The Latin American market is gathering speed, Longhurst noted, and the company is all set to make the best of this situation.

Speaking of expansion in new jurisdictions, EveryMatrix was also able to enter the iGaming market in Pennsylvania in February, continuing to grow in emerging and established online casino ecosystems.

Image credit: EveryMatrix