DWG grows presence in New Jersey with DraftKings

Design Works Gaming is determined to plant its flag in New Jersey so that everyone knows – the supplier is game on in the Garden State.

As part of its latest self-affirmation moves, Design Works Gaming has deployed its outstanding portfolio of games with DraftKings, an established North American sports betting and gaming company, which will now benefit from the supplier’s slot games in the jurisdiction.

In a press statement, Design Works Gaming outlined its deployment of content in New Jersey and confirmed that it has extended its popular content library of games, including Double Fancy 7s and Panda Queen, to DraftKings and its player bases.

Design Works Gaming is not entirely new to the market either as it already had a successful launch with Golden Nugget Online Gaming in December 2022. Interestingly, Golden Nugget Online Gaming was bought out by DraftKings, so the companies are essentially scaling up their collaboration.

Both feel confident about the future of the partnership and its long-lasting success. Design Works Gaming CEO Troy Zurawski hailed the opportunity to see his company’s products expand their presence in the coveted market.

He was also happy to see this alliance with DraftKings strengthen, as the operator is one of the most significant and worthwhile partners in the United States. "They’re known for keeping most operations and game production in-house," Zurawski said, arguing that his company’s product had really stood out to compel DraftKings to seek them out and onboard them.

Design Works Gaming has developed a string of exciting titles, such as Piggy Payouts Bank Buster, 10x Fortune, Golden Grand, Tiger Palace, and many others, that have enjoyed a strong reception in various markets.

Meanwhile, Design Works Gaming and DraftKings have already been known to work together with the companies signing a content partnership in Connecticut in June.

This came six months after the supplier secured its license to offer games legally in the market. Earlier than that, Design Works Gaming also launched in New Jersey with BetMGM, another prominent iGaming brand and a direct competitor to DraftKings.

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