DATA.BET rolls out In-Stream Betting overlay

• A new In-Stream Betting feature from DATA.BET bolsters customer experiences and engagement
• The functionality grants players access to markets, odds and bet slip, all at the push of a button
• Rostyslav Likhtin, DATA.BET’s Head of Product, comments

The premier provider of sportsbook solutions, DATA.BET, continues to develop its betting capabilities.

This week, the company announced the launch of its new frontend functionality, In-Stream Betting.

The feature addresses the growing popularity of mobile betting, enhances player experiences

The brand-new feature is integrated into the current streaming system.

As a result, the frontend feature enables players to place bets without the need to exit the broadcast.

The In-Stream Betting option offers players access to odds, markets, as well as bet slips, all while they are inside the stream.

The innovative functionality changes the way users interact with streams and, at the same time, bolsters engagement.

Importantly, the feature is also at the frontend, which means no backend integration is needed, reducing the time for launch for operators.

Considering that most bettors and sports fans alike prefer placing wagers via mobile devices, DATA.BET’s new feature is designed precisely with such focus.

The In-Stream Betting feature can be easily activated or deactivated by players at any point during a stream.

Initially, DATA.BET confirmed that its new betting feature will be available for virtual sports.

However, the leading sportsbook solutions and technology provider said that it plans to grow the reach of its In-Stream Betting functionality soon.

Tapping into DATA.BET’s virtual content, including in-house algorithmic simulations, the new solution improves the player experience and stands out with zero latency, which ensures an uninterrupted and smooth betting flow.

Rostyslav Likhtin, DATA.BET’s Head of Product, spoke with excitement about the latest announcement, Casino Guru news learned from a press release.

"In-Stream Betting is designed to meet players where their attention already is — inside the broadcast," he said.

Moreover, the executive pointed out: "For our clients, this means an additional engagement layer that is easy to implement but delivers real results in terms of retention and player satisfaction."

Last but not least, Likhtin said: "Having everything on one screen cuts the time it takes to place a bet and that kind of frictionless experience is exactly what builds long-term player loyalty toward the operator."

Image credit: DATA.BET