CasinoBeats Summit takes a harder look at affiliates

The upcoming CasinoBeats Summit due to take place on May 22-23, 2024, at the InterContinental Malta, and reunite some 4,500 attendees, will pay particularly close attention to affiliate marketing in an era of rapidly changing Google guidelines that involve Search Engine Optimization (SEO) and the era of Artificial Intelligence content, new monetization strategies, and more.

The debate will be approached by expert marketers and affiliate businesses who will share their insights, imparting first-hand experience with the dynamic sector of the gambling industry that has been a vital artery of commercial success. Regulatory pressure is not least one of the discussed topics at the upcoming event.

Yet, there is a clear technological bent that would interest even the biggest sceptics about the power of AI to change how businesses operate. Among some of the highlight panels to attend are "Finding CRM harmony: Automation vs Experience" which will be attended by Tipico Head of CRM Matthias S. Kaiser, Betsson Global Promotions Manager Alexandru Ababei, Adjarbet CMO Zurab Magalashvili who will speak at the panel and talk about CRM implementation and CRM data.

An even more interesting panel for businesses in doubt could be the "Future-Proofing Marketing: Unveiling Trends Beyond the Hype" which will be moderated by SBC Events Marketing Director Dennis Algreen and will see Clobet Limited Marketing Content Manager Cecilia López Boronat and Socios Head of brand Calvin Samut as the speakers.

The "Monetizing Traffic Beyond Traditional Models" will talk about the changing nature of monetization streamers and feature such experts as Silvia Almeida (Chief Media Officer, Clever Advertising), Leanne Muleba (Chief Operations Officer, Matching Visions), Eleonora Norbiato (Head of Acquisition, SKS365) and panel moderator MariaTsnompilantze (Content Marketing Manager, SBC) who will go toe-to-toe with the interesting topic of what other streams of revenue companies in the affiliate market can explore.

Not least, there will be the rather broader "The Uncharted Territory of Grey Hat SEO - Traffic, Cloaking, PBNs, Parasite SEO and More" which will raise important questions about best SEO practices and how far affiliate marketing companies may push their luck trying to find room for taking a competitive advantage that lasts.

This panel will be led by PushnotiAds CEO Vadim Aidlin and Zangoose Digital CEO & Founder Julia Logan who will address the topic in detail. The Early Bird tickets are still available if you are looking to attend, and go for €400 right now, discounted by €200 from the standard ticket prize.

Image credit: CasinoBeats