Buzz Bingo extends software license agreement with Playtech

The leading technology provider for the global gambling industry, Playtech, announced it signed an important partnership in the United Kingdom. Earlier this week, the company revealed that it extended its agreement with one of the UK's market-leading Bingo operators, Buzz Bingo. As a result, the operator will continue to benefit from Playtech's cutting-edge technology, powering its operations through 2031.

Undoubtedly, the latest collaboration solidifies the already successful partnership between the two companies. Thanks to the new long-term software license agreement, Buzz Bingo will continue to leverage the seamless wallet technologyprovided by Playtech.

This innovative technology creates a true omnichannel customer experience by streamlining registration processes and delivering a customer wallet. Known as the Information Management System (IMS), the solution will power Buzz Bingo's operations, elevating the thrill and excitement for its growing customer base.

The latest agreement complements the strong position of Buzz Bingo in the UK. At the same time, it also reaffirms Playtech's leadership role as a technology provider for the market and highlights the quality of its products. Ultimately, the extended partnership supports a vision shared by the two companies to deliver supreme and engaging gaming experiences within different channels.

Dominic Mansour, Buzz Bingo's CEO, was excited about the extended software license agreement. "Playtech has been an invaluable partner to Buzz Bingo as we create seamless customer experiences across our digital platforms and retail venues," he explained in a statement.

Mansour praised Playtech's products that helped the company solidify its position as an omni-channel bingo provider in the UK. Finally, the CEO pointed out: "We’re delighted to extend our agreement and continue working closely to deliver exceptional gaming experiences to our players wherever they choose to play."

As noted, the successful collaboration with Playtech delivered efficiencies for Buzz Bingo and helped it better engage with its customers. The duo's partnership so far, as well as the upcoming collaboration, is expected to positively impact the whole gaming sector in the UK, delivering unrivaled experiences powered by innovation.

Shimon Akad, Playtech's COO, added that the company is delighted to extend its partnership with Buzz Bingo for the bingo market in the UK. "This agreement further strengthens our commitment to delivering cutting-edge technology and best-in-class products to our valued partners," he added. Finally, Akad said: "We are proud to support Buzz Bingo's rapid growth in the online space and look forward to continuing our successful collaboration for many years to come."

Buzz Bingo launched back in 2018. Since then, the operator has been growing rapidly and expanding its customer base exponentially. Today, the brand is known as one of the top bingo brands in the regulated bingo market in the country.

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