BGaming celebrates Africa debut via Premier Bet partnership

BGaming, a provider of quality content, powering iGaming operators across the globe, announced it signed an important multi-brand content deal. The company confirmed the debut of its content for customers in Africa via a content agreement with Premier Bet, one of the largest gambling operators in the country.

Per the new strategic multi-brand content agreement, BGaming's titles will reach customers of the operator in a number of African countries. As the debut of BGaming for Africa, the deal represents a major milestone for the company as it propels the reach of its engaging casino games.

Thanks to the new collaboration, a selection of quality titles will be added to Premier Bet's platform. As a result, players in different markets will be able to experience Aztec Clusters, Bonanza Billion and Merge Up. What's also included are hit games like Wild Cash X9990 and Fruit Million, among others.

Olga Levshina, BGaming's CCO, shared her excitement about the latest strategic content agreement with Premier Bet. In a statement, she revealed: "BGaming continues to penetrate international iGaming markets, with its fresh approach to online casino proving a hit with a wide demographic of players." Finally, Levshina said: "With this partnership, we have added some of our most appealing titles to Premier Bet's games line-up as it seeks to expand its player base."

Currently, Premier Bet has a strong presence in the regulated gambling sector across Africa. The company has established operations in 17 countries on the continent and has more than two decades of experience, considering its launch back in 1997. Besides offering a wide range of betting options and casino games, Premier Bet offers business opportunities and employment for people across the continent.

In April, BGaming completed another important market entry by teaming up with Casino Club, a local casino brand that offers online gambling and retail services in Argentina. Similarly to the most recent content alliance, that deal marked the debut of the company in the country, paving the way for its further expansion in the region.

Image credit: BGaming